GfK - Webinar: Tech Trends 2016

TECHNOLOGYis constantly redefining our lives

Each year,

we give you a

full report

of the key

trends for 2016

>>> CHECK OUT THE 2016 REPORT

>>> CHECK OUT OUR BLOG

COMMUNICATE

CONFIDENCE

COLLABORATE

The common themes throughout

Tech Trends 2016

YOUR 10TECH TRENDS

TODAY,WE FOCUS ON

4 TECH TRENDS

Watch the

webinar recording

or have a

look at the slides

presented

The home

is getting

smart(er)

>>> MORE DETAILS ON OUR SMART HOME INSIGHTS

Smart home market

Electronics manufacturers

High street retailers

Utility companies

Multinational tech companies

Online retailers

Telecoms providers

Mobile phone networks

Financial service companies

“gold rush”

Source: GfK smart home study 2015, 7,000 consumers, 7 markets

9/10consumers are aware

of the term “smart home”

The SMART HOME

concept appeals

to consumers

50% globally expect

it to impact

their lives

78% agree it is an

appealing

Security & Control

Smart Energy & Lighting

Smart Entertainment & Connectivity

Smart Health

Smart Appliances

Appeal of smart home category

Extremely

appealing

ConsumersLeading

Consumers

Leading Edge

Consumers (LECs)

indicate MARKET

EVOLUTION

Key barriers

to adoption

SMART HOME

MARKET will grow

slower than the

hype suggestsKnowledge

of products

Concerns

personal privacy

to purchase

Concerns about

tech communicating

across different

systems

52%of LECs own at

least one smart home

appliance or device

INCREMENTAL

EVOLUTION to

the smart home

27%of consumers own at

least one smart home

appliance or device

Consumers

Leading

Consumers

66%of consumers expect

devices made by different

vendors to communicate

with each other.

COMMUNICATION

of the benefits is key

Consumers

expect the

smart home to …

… work

seamlessly

… be easy

to set up and

easy to use

Moving from a

TECH-LED to a

CONSUMER-LED

MARKETTowards a

smart(er)

COMMUNICATION CONFIDENCECOLLABORATION

Online video –the age of the

small screen

Source: Cisco Visual Networking Index: 2014-2019

Current

predictions suggest

80% of all consumer

internet traffic will

be video by

Today you are witnessing the birth of a new global Internet

TV network. With this launch, consumers around the

world […] will be able to enjoy TV shows and movies

simultaneously – no more waiting. With the help of the

Internet, we are putting power in consumers’ hands to

watch whenever, wherever and on whatever device.

Co-founder and Chief Executive of Netflix,

Reed Hastings, speaking at CES 2016

Source: GfK ViewScape, January 2016

Have access

to a TV set with

“smart” features

Connect their TV to the

internet using another

device such as set top

box or games console

Increasing number of TV sets in the home equipped with internet

connectivity

Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”

New forms

of online contentare adding to the amount

of video content that is

available and that we

consume on the

average day 35%*

Live/broadcast

as scheduled

Timeshifted

or Recorded

On demand

or broadcaster

catch up

Online website

or streamed from

an app

Programmes

New forms

of online contentare adding to the amount

of video content that is

available and that we

consume on the

average day

18 – 34 yrs.All adults

Movies Amateur

online video

Professional

online video

All adults

PC/Laptop Tablet Smart PhoneTV Set%

OUR TOTAL

VIEWING TIME

is now divided

between multiple

devices

18 – 34 yrs.

In 2016 and

beyond,

businessesneed to

consider:

WHAT connected

consumers

are viewing

WHEREthey are when

viewing it

DEVICESthey view

content on

What would

IMPROVE

CONSUMERS’

EXPERIENCE

Around

the world in

80 mobile

payments

Source: GfK FutureBuy® 2015, 25 markets

Europe

Middle East

Percentage of PAYMENTS conducted

by mobile phones in-store

US market: estimated share of all

PAYMENT TRANSACTIONS in 2015

The global MOBILE PAYMENTS

MARKET is COMPLEX

Credit

Mobile

Device

“Easier”

“Faster”

“More efficient”

“A major convenience”

“How I pay whenever possible”

%of US shoppers

who agree mobile

payments are …Consumers

Leading

Consumers

LEADING EDGE

CONSUMERS

are at the

FOREFRONT

of mainstream

mobile payment

adoption

Adoption

varies ACROSS

GEOGRAPHIES

Mature markets hampered by

existing payment mechanisms

Developing markets

leapfrogging to innovative

mobile payment solutions

In the UK one half

(49%) of consumers

said that MOBILE

PAYMENT is a

“GIMMICK”

Making payments

with my MOBILE

DEVICE is more

SECURE than

other methodsSECURITY

PRIVACY

Two main

BARRIERS

remain

United

Kingdom

United

States

Achieving

mobile

payment

“ZEN”

Rewards

and incentives

Making payments

on my MOBILE

DEVICE makes

my shopping

EFFICIENT

Korea44%

United

States22%

Poland

United

Kingdom

MOBILE

PAYMENT

BETTER

BUSINESS

to expect

in 2016

Focus on

consumer value

proposition

Increased

personalization

Consumers

increasingly

recognizing the

benefits

partnerships

product launches

Game of

Drones

Source: Mary Meeker, Internet Trends Report 2015

DRONES– an expanding

market with a

huge potential

estimated

4.3 MILLION units of drones

were shipped

in 2015

Up 167% year-on-

Generating

revenue of

US$1.7bn

In business,

drones present

an opportunity to

REDUCE COSTS

and INCREASE

EFFICIENCIES

AmazonObjective to deliver

packages of max

2.5kg to consumers

in less than 30

minutes using

drones

easyJetAirline using

drones to carry

out safety

inspections of its

aircrafts

Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, UK market

Generated

£12 Million

value in 2015

Growing sales of

CONSUMER DRONES December

2015 alone

represented

45% of the

year’s sales

Showing BIGgifting potential

Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, 12 markets

The drone

market

is still

Challenges

to OVER-

Limited “sense and avoid” technology

Weight-carrying restrictions

Lack of night vision

Short battery life

There’s still A LONG WAY to go

In 2016More BIG NAMES entering the market

Businesses INNOVATINGto meet needs of connected

consumers

Improving

TECHNOLOGYand industry regulations

Tech Trends

for 2016

Smart Home

Point of Sales

Tracking &

Forecasts

Future Buy®

Consumer

Life Reports Contact:

TechTrends2016@gfk.com

ViewScape

Mobile

CongressQuestions?

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