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© GfK 2016 | Tech Trends 2016

GfK - Webinar: Tech Trends 2016

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Page 1: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Page 3: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

>>> CHECK OUT OUR BLOG

COMMUNICATE

CONFIDENCE

COLLABORATE

The common themes throughout

Tech Trends 2016

Page 4: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

YOUR 10TECH TRENDS

2016

1

2

3

4 5

6

7

10

98

Page 5: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

TODAY,WE FOCUS ON

4 TECH TRENDS

4

6

7

9

Page 6: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Watch the

webinar recording

or have a

look at the slides

presented

Page 7: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

The home

is getting

smart(er)

>>> MORE DETAILS ON OUR SMART HOME INSIGHTS

Page 8: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Smart home market

Electronics manufacturers

High street retailers

Utility companies

Multinational tech companies

Online retailers

Telecoms providers

Mobile phone networks

Financial service companies

$$

$

“gold rush”

Page 9: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK smart home study 2015, 7,000 consumers, 7 markets

9/10consumers are aware

of the term “smart home”

The SMART HOME

concept appeals

to consumers

50% globally expect

it to impact

their lives

78% agree it is an

appealing

Page 10: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Security & Control

Smart Energy & Lighting

Smart Entertainment & Connectivity

Smart Health

Smart Appliances

53%

50%

47%

44%

43%

82%

80%

81%

67%

75%

Appeal of smart home category

Extremely

appealing

Very

appealing

ConsumersLeading

Edge

Consumers

Leading Edge

Consumers (LECs)

indicate MARKET

EVOLUTION

Source: GfK smart home study 2015, 7,000 consumers, 7 markets

Page 11: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Key barriers

to adoption

SMART HOME

MARKET will grow

slower than the

hype suggestsKnowledge

of products

23%

Concerns

personal privacy

24%

Cost

to purchase

33%

Concerns about

tech communicating

across different

systems

19%

Source: GfK smart home study 2015, 7,000 consumers, 7 markets

Page 12: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK smart home study 2015, 7,000 consumers, 7 markets

52%of LECs own at

least one smart home

appliance or device

INCREMENTAL

EVOLUTION to

the smart home

27%of consumers own at

least one smart home

appliance or device

Consumers

Leading

Edge

Consumers

66%of consumers expect

devices made by different

vendors to communicate

with each other.

Page 13: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

CLEAR

COMMUNICATION

of the benefits is key

Consumers

expect the

smart home to …

… work

seamlessly

… be easy

to set up and

easy to use

Page 14: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Moving from a

TECH-LED to a

CONSUMER-LED

MARKETTowards a

smart(er)

home

COMMUNICATION CONFIDENCECOLLABORATION

Page 15: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Online video –the age of the

small screen

Page 16: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: Cisco Visual Networking Index: 2014-2019

Current

predictions suggest

80% of all consumer

internet traffic will

be video by

2019

Today you are witnessing the birth of a new global Internet

TV network. With this launch, consumers around the

world […] will be able to enjoy TV shows and movies

simultaneously – no more waiting. With the help of the

Internet, we are putting power in consumers’ hands to

watch whenever, wherever and on whatever device.

Co-founder and Chief Executive of Netflix,

Reed Hastings, speaking at CES 2016

Page 17: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK ViewScape, January 2016

Have access

to a TV set with

“smart” features

Connect their TV to the

internet using another

device such as set top

box or games console

47%

Increasing number of TV sets in the home equipped with internet

connectivity

38%

Page 18: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”

New forms

of online contentare adding to the amount

of video content that is

available and that we

consume on the

average day 35%*

Live/broadcast

as scheduled

15%

Timeshifted

or Recorded

21%

On demand

or broadcaster

catch up

29%

Online website

or streamed from

an app

Page 19: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

TV

Programmes

New forms

of online contentare adding to the amount

of video content that is

available and that we

consume on the

average day

18 – 34 yrs.All adults

45%

26%

18%

11%

57%

23%

12%

8%

%

Movies Amateur

online video

Professional

online video

NEWS

Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”

Page 20: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

All adults

PC/Laptop Tablet Smart PhoneTV Set%

OUR TOTAL

VIEWING TIME

is now divided

between multiple

devices

18 – 34 yrs.

49%

27%

11%

13%

64%

19%

8%

9%

Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”

Page 21: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

In 2016 and

beyond,

businessesneed to

consider:

WHAT connected

consumers

are viewing

WHEREthey are when

viewing it

What

DEVICESthey view

content on

What would

IMPROVE

CONSUMERS’

EXPERIENCE

Page 22: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Around

the world in

80 mobile

payments

Page 23: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK FutureBuy® 2015, 25 markets

Europe

APAC

LATAM

Middle East

9%

3%

6%

7%

Percentage of PAYMENTS conducted

by mobile phones in-store

US market: estimated share of all

PAYMENT TRANSACTIONS in 2015

The global MOBILE PAYMENTS

MARKET is COMPLEX

Other

Credit

Card

Cash

Mobile

Device

Debit

Card

3%

38%

29%

4%

27%

Page 24: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

“Easier”

“Faster”

“More efficient”

“A major convenience”

“How I pay whenever possible”

17%

19%

9%

17%

11%

Source: GfK FutureBuy® 2015, 25 markets

%of US shoppers

who agree mobile

payments are …Consumers

Leading

Edge

Consumers

61%

65%

49%

59%

51%

LEADING EDGE

CONSUMERS

are at the

FOREFRONT

of mainstream

mobile payment

adoption

Page 25: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

PAY

Adoption

varies ACROSS

GEOGRAPHIES

Mature markets hampered by

existing payment mechanisms

Developing markets

leapfrogging to innovative

mobile payment solutions

Page 26: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

In the UK one half

(49%) of consumers

said that MOBILE

PAYMENT is a

“GIMMICK”

Making payments

with my MOBILE

DEVICE is more

SECURE than

other methodsSECURITY

PRIVACY

Two main

BARRIERS

remain

India

United

Kingdom

United

States

52%

41%

23%

16%

China

Source: GfK FutureBuy® 2015, 25 markets

Page 27: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Achieving

mobile

payment

“ZEN”

Rewards

and incentives

Page 28: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK FutureBuy® 2015, 25 markets

Making payments

on my MOBILE

DEVICE makes

my shopping

MORE

EFFICIENT

South

Korea44%

66%

56%

China

India

United

States22%

31%

30%

Poland

United

Kingdom

MOBILE

PAYMENT

BETTER

BUSINESS

=

Page 29: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

What

to expect

in 2016

Focus on

consumer value

proposition

Increased

personalization

Consumers

increasingly

recognizing the

benefits

More

partnerships

More

product launches

Page 30: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Game of

Drones

Page 31: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: Mary Meeker, Internet Trends Report 2015

DRONES– an expanding

market with a

huge potential

An

estimated

4.3 MILLION units of drones

were shipped

in 2015

Up 167% year-on-

year

Generating

revenue of

US$1.7bn

Page 32: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

In business,

drones present

an opportunity to

REDUCE COSTS

and INCREASE

EFFICIENCIES

AmazonObjective to deliver

packages of max

2.5kg to consumers

in less than 30

minutes using

drones

easyJetAirline using

drones to carry

out safety

inspections of its

aircrafts

Page 33: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, UK market

Generated

£12 Million

value in 2015

Growing sales of

CONSUMER DRONES December

2015 alone

represented

45% of the

year’s sales

Showing BIGgifting potential

Page 34: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, 12 markets

The drone

market

is still

YOUNG

Challenges

to OVER-

COME

Limited “sense and avoid” technology

Weight-carrying restrictions

Lack of night vision

Short battery life

There’s still A LONG WAY to go

Page 35: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

In 2016More BIG NAMES entering the market

Businesses INNOVATINGto meet needs of connected

consumers

Improving

TECHNOLOGYand industry regulations

Page 36: GfK - Webinar: Tech Trends 2016

© GfK 2016 | Tech Trends 2016

10

Tech Trends

for 2016

GfK

Smart Home

Study

GfK

Point of Sales

Tracking &

Forecasts

GfK

Future Buy®

GfK

Consumer

Life Reports Contact:

[email protected]

GfK

ViewScape

Mobile

World

CongressQuestions?