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GETTING YOUR STARTUP NOTICEDAdriana GascoigneFOR STARTUP WEEKEND SINGAPORE
TWO KEYS TOYOUR SUCCESS
MESSAGING
KNOW YOUR CUSTOMER
TRADITIONAL PR
Media Relations TeasersLaunch Event Press KitSpeaking Exhibition Thought LeadershipThird Party Endorsements
USER ACQUISITION
Part of the PRODUCT!Facebook Share / FriendsChannel Marketing MediaContests Quizzes Freebies Targeted Ads SEO/SEM
SOCIAL MEDIADUH
RULES OF THUMB
Produce Content of Quality
Engage an audience
Tell Stories
Make a First Impression
MORE RULES OF THUMBDon’t Overpromote
Embrace Risk
Be Authentic
Get Help & Advice
...EVEN MORE RULES
Ask for favors
Networking is Key
Recruit Smarter People
YOUR HOMEWORKBOOKS TO READ
THANKSAdriana GascoigneGIRLS IN TECH • IMPULSELFYER
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