Gamification_ research

Gamification

Gamification

Agenda Introduction Background Gamification and psychology Gamification and agile

What’s Gamification?

Gamification Background In 2007, the Gamification industry was

invented by Bunch Ball . In 2008 , the first document about

Gamification was released The actual implementation of Gamification

started in year 2010, as the new trend was broadcasted through industry players and conferences .

Gamification and psychology:

Fog's behavioral model three factors:

Motivation

Ability

Trigger

Those three factors should be applied to achieve

a powerful Gamification technique.

Maslow’s and Pink’s theories

Gamification and Agile Both Gamification and agile are built on the

idea of iterative system testing.

Game Design Framework

Mechanics Dynamic Aesthetics

Game mechanics Points Levels Leader boards Badges Challenges On boarding Engagement loops

Nike + training club app.

http:// . . / ? =www youtube com watch v F_ =yIbXfLPUU&feature related

Foursquare

Foursquare and Radio shack In August 2010, the two companies made a

contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked

in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those who Check in RadioShack stores and other Locations RadioShack revenues increased.

Sales force..

American airlines ..

In which a progression bar is used to represent user’s current qualification status

Advantages .. Users engagement

Gaining customers loyalty.

Increasing revenues

Pitfalls.. Using Gamification in a broken business

• Ignoring the product quality

• Bad marketing plan

Pitfalls.. Pointsification and Badgification

Conclusion Gamification is not just a game in an online

business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business

References List 1-Anderson ,T.(2011).newcombiz.com website .Retrieved

from http://www.newcommbiz.com/could-gamification-replace

-management/

2-Beresford ,T(2011).gamificationofwork.com website .Retrieved from

http://gamification.co/2011/02/23/the-science-and-psychology-of-gamification/

3-Beresford ,T(2011).gamificationofwork.com website .Retrieved from

http://gamificationofwork.com/2011/10/how-to-avoid-pointsification-by-using-fuzziness/

  4-Carr D.(2011).Informationweek.com website.Retrieved

from http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162

References List 5-Chan,A.(2011).Arthurchan.net website .Retrieved

from http://sixrevisions.com/user-interface/karma-design-p

attern/   6-Cunningham C. & Zichermann G.

(2011).Gamification by design.O'reilly media, Inc,1005Graustein Highway North

7-Edwards, T(2011).blogs.imediaconnection.com webiste .Retrieved From

http://blogs.imediaconnection.com/blog/2011/08/03/15-brand-examples-of-gamification/

8-Jross ,G.(2011).Six Revisions website.Retrieved from

http://sixrevisions.com/user-interface/karma-design-pattern/

Questions ? And thanks for your time !