Fox mobile search_sept_2012

Web Search University Sept 2012 mfox@jff.org http://slidesha.re/NZfMst

MOBILE SEARCH

Megan Fox Director of Knowledge Management and IT Jobs for the Future

• 1 in 7 searches are now mobile. • 1 in 3 mobile searches are local. After

looking up a local business on their smartphone, 61% of users called the business and 59%visited

• 79% of smartphone users use their smartphones to help with shopping

• 71% of smartphone users that see TV, press or online ad, do a mobile search for more information

Jason Spero, Google (Feb 2011).

http://mobithinking.com

http://www.thinkwithgoogle.com

Mobile Search

• 88% of U.S. adults own a cell phone • 55% use their phone to go online • 17% do most of their online

browsing on their phone, rather than a computer

http://www.pewinternet.org April 2012

Mobile Search

Google currently holds 82% of the global search market and 98% of the mobile search markets

WSJ June 7 2012

Mobile Search

Google mobile web page

Google app Google embedded in the OS

Images http://searchenginewatch.com

Mobile Search

Mobile Search

Autocomplete/Suggest+ Search Faster with Less Typing Dis-ambiguation

Mobile Search: Answers!

For example, • Google: Zagat, Frommers • Bing: Yelp • Siri: new iOS Rotten Tomatoes and OpenTable

Images http://searchenginewatch.com

Mobile Search: Answers!

Mobile Search: Answers!

Images http://searchenginewatch.com

Mobile Search: Answers/Social

http://reviews.cnet.com

Mobile Search: Duck, duck, go

Mobile Search: Actionable

webpronews

blog.getjar.com

pcworld

Yelp: mobile usage now accounts for 40% of their activity, up from 27% in 2010. Groupon: 30% of all transactions are on mobile, tripled in just one year.

Source: Nielsen July 2012

Mobile Search: Apps

• Touch/Gesture

• Audio

• Visual

• Location

• Augmented Reality

• Proactive

Mobile Search: Beyond Text

Searching: Touch/Handwriting

Searching: Touch/Gesture

Searching: Audio: By Voice

Searching: Audio

Searching: Audio

Dragon Medical Mobile

Search: Location

Search: Location

Enhances Google Suggestions

Search: Location

Personal History: Desktop to Mobile

Apple announced this for Safari yesterday! (part of os6 upgrade)

Search: Location

Knowledge Graph Enhanced

Search: Location

Google Maps Bikes Google Public Transit

Bing Venue maps on Bing (# in US covered): • Airports (85) • Amusement Parks (1) • Casinos (25) • Convention Centers (2) • Hotels (2) • Malls (1370) • Museums (1) • Shopping Districts (26) • Stadiums (21) • Universities (20)

Search: Location

Inside!

Search: Location

Shopping Tips!

Search: Location

Search: Visual

Search: Visual

Search: Visual Google Goggles

Search: Visual Google Goggles

Search: Visual

The Met

Search: Visual Google Goggles

Search: Visual Google Goggles

Product Info

http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-shop-irl/

Search: Visual Google Goggles

Translation

Search: Visual Google Goggles

Search: Visual Google Goggles

Solve Sudoku!

http://reviews.cnet.com

Search: Visual

Quora

http://www.aericon.com/blog/

Search: Visual QR Codes?

Search: Augmented Reality

Search: Augmented Reality

http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Management.aspx

Mobile Search: Personalized?

Mobile Search: Messaging

Mobile Search: iPhone/Siri

Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)

http://shitthatsirisays.tumblr.com/

Mobile Search: iPhone/Siri

http://searchengineland.com

Mobile Search: iPhone/Siri

Intelligent Push

Mobile Search: Google Now

Mobile Search: Google Now

Mobile Search: Google Now

Sam Biddle of Gizmodo sums up Google Now:

It thinks for you, providing information cues

even when you haven’t ask for them.

Google Now is supposed to be

as smart as you—maybe even smarter.

This isn’t search, it’s tell.

Mobile Search: Google Now

Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now

Study: Apple’s Siri is wrong over 1/3 of the time!

Based off these results, Piper Jaffray’s Gene Munster gives Apple a letter grade of a “D” and gives Google’s voice assistant a “B+.” in 1600 questions: • Google replies accurately 86 percent of the time • Siri comprehends 83 percent of queries in noisy conditions; 89

percent in a quiet room • Siri answers accurately 62 percent of the time on the street; 68

percent in a quiet room.

Mobile Search: Now vs Siri

http://www.cnet.com

Mobile Search: ANSWERS!

Currently Siri gets: 60% of its answers from Google 20% from Yelp 14% from WolframAlpha 4% from Yahoo 2% from Wikipedia Google provides 100% of navigation results, 61% of information results, 48% of commerce results and 42% of local results. "With the iOS 6 release in the fall, we expect Siri to improve meaningfully while reducing its reliance on Google from 60% to 48%.“

http://tech.fortune.cnn.com

Mobile Search: Now vs Siri

http://www.cnet.com

Mobile Search: Now vs Siri

Mobile Search: “Eyes Free”

Jack Menzel, Director, Product Management of Google Search, quoted in http://www.mobile-apps-news.com

Mobile Search: Google Future

Mobile Search: Google Glasses

Web Search University Sept 2012 mfox@jff.org http://slidesha.re/NZfMst

MOBILE SEARCH

Megan Fox Director of Knowledge Management and IT Jobs for the Future