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FOX SportsCalvin Kuo, Sr Product Manager, Mobile

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• About Calvin– First year with FOX Sports– 16 years experience bringing digital sports to the masses– MLB, NFL, MLS, NASCAR, GameChanger, SD Padres

• About FOX Sports– Digital arm of the sports broadcasting family of networks: FOX, FS1,

FS2, FSN– Home to Super Bowl 51, the World Series, NASCAR, UFC, USGA and

more

Introduction

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• Organizing around Mobile– Scores, News, Highlights and Alerts– Expanding TV Everywhere– Investing in Virtual Reality– Support for network broadcast news/video, partnership with Sports Illustrated

• Using Localytics to drive informed behavior in 4 apps– FOX Sports Mobile– FOX Sports GO– FOX Sports VR– FOX Sports PROcast

FOX Sports Mobile + Localytics

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• Initial focus on quality targeting– Increase % of promoters per impression from 37% to 50%– Version rating > Cumulative rating– 5 Stars > 1 Stars

• Test and adjust to move the needle with quantity– Reach 70% of audience before tinkering– # weekly sessions: 7 5 3 2– Flight duration: 1 wk 2 wk 1 mo

Rate the App

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Began w/ 4.3k reviews @ 1.4 ratingSince: 1.5k reviews @ 3.1 rating -- Cumulative 1.8

Results (iOS)

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• Mobile Challenges– iOS push permission allowance

• Other Uses– Geo-targeted info campaigns– Cross-app promotion + deeplinking– Building user personas across large audience– Monitoring specific user behaviors in narrow audience

What Else?

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• Integrate TV Everywhere and VR into Scores App– Unify the user profile (FOX, MVPD, Localytics)– Optimize the onboarding workflow per user – Build cross-platform with xamarin

• Expand PROcast into other FOX businesses– Productize the mobile video upload tool and video CMS– Widen menu of integrated messaging services– Build cross-platform with xamarin

Big Plans for 2017

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THANK YOUContact me at calvin.kuo@fox.com

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