Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
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1. Customized Solutions to Fit Your Needs.THE MOBILE WORLD:
WHAT IT MEANSTO YOUR MARKETINGWe Can.
2. Todays Chat Welcome New Business Why Mobile? Driving Traffic
QR Codes Mistakes 3. Lets Tell A StorySo You Have A New Business!
4. Open For Business 5. New Business Checklist 6. Are You
Forgetting Something? 7. Mobile Really? 8. Okay Lets ThinkLike your
9. Who Are they? 10. What Are They Looking For? 11. Digging Deeper
12. Are They Really? 13. Let Me Get This StraightFour out of five
US smartphone owners, use phone to help withshopping, according to
Google/Ipsos (April 2011). A survey of 5013US smartphone owners
found: 79 percent use a smartphone to help with shopping and 70
percent usephone in store. Of those: 54 percent located a retailer;
49 percent compare prices to helpdecide; 34 percent search in-store
inventory; 44 percent read reviews andproduct info; 46 percent
called a retailer; 40 percent looked for promotionsand discounts;
28 percent used a discount coupon on phone. 74 percent of
smartphone shoppers have made purchase followingresearch on phone.
Of those: 76 percent purchased in store; 59 percent purchased on
theirPCs; 35 percent purchased on their smartphones; 27 percent
purchasedvia a mobile site; 22 percent purchased through a mobile
app. The average annual spend on mobile purchases was US$300. 14.
Deep Breath 15. So What Now?Are you telling me I need a DESKTOP
website and a MOBILE site?YES! 16. Why? Increased Reach 17. People
Want What Mobile Has! Find Directions Access Information Share
Knowledge Capture Data Get Answers Entertain Educate Video Order
Lunch Enter a Contest 18. Products and Services 19. Where Does
Mobile Fit? Shipping Containers Point-of-Sale Packaging In-Store
Displays Shelf packaging Window packaging Gift & Promotional
Packaging Signage, Case Cards, Headers 20. How Do You Reach
YourCustomers After Hours?10+10+10+11+11+ 8+5 65 Hours Open 168
Hr/Wk 103 Hrs Wasted 21. QR Codes 22. What Are QR Codes?
http://youtu.be/HQFwNAgL0Ik 23. Doing It
Wronghttp://www.youtube.com/watch?v=V2rVYvylvZc 24. But Before You
Dive Right In 25. Mobile Friendly is CRITICAL and Not EASY Dont
Make These Mistakes 26. Mobile Mistakes to Avoid Not optimizing
your site for mobile browsers. Doing too much in a mobile
experience snack sized. Not collecting information, [make it a fair
trade]. Not promoting access to mobile in a visible location.
Delivering the same content as from the printed material. Not
offering share links and social media engagement. No contact
information - not tracking responses 27. Track Your Progress It is
key to track your mobile marketing effortsDevice TypeScan
LocationPage TrafficMappingViral StatsDate/Time 28. Overall
Marketing Strategy? 29. [email protected]
@tommytrc920-965-9722
