Filling the Funnel

Turning Strangers into Friends and Friends into Customers

Rob Swick

Nova Scotia Halifax

Filling the Funnel

http://www.maritim

egiftshow.ca/

Filling the Funnel

The Real Thing

The Selling Funnel Lead Generation Filling the Funnel

➡ SEO➡ Email

Conversion Makeovers

Filling the Funnel

Champion

The Selling Funnel

Awareness

Involvement

Confirmation

Engagement

Filling the Funnel

The Selling Funnel: Simplified

Attract

Convert

Repeat

Filling the Funnel

Build a Shareable Online Success Story

Search Engine Optimization

Search Engine Optimization

Filling the Funnel

Section 1

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Search Engine OptimizationOn-Page Optimization• Technical Fixes• Selecting Right Targets• Content Focus• Tagging

Off-Page Optimization• Link Generation• Link Baiting

Filling the Funnel

SEO Advantages✓ Massive Potential✓ Ideal Timing✓ No Unit Cost✓ Best ROI

Filling the Funnel

Email Marketing

http://www.bostonherald.com

Why send Direct Email

Filling the Funnel

• Low cost• Measurable results• Build and maintain customer relationships• Highly targeted• Branded

Filling the Funnel

Cost Effectiveness of Email Marketing

$1 Buy = $48 ROI

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Email Marketing Tools

Filling the Funnel

Filling the Funnel

Why use the tools?• Email design tools• Pre-delivery spam scoring• Contact list growth and maintenance

Conversion Make-overs

What’s a Homepage For?

1.Connect visually2.Support verbally

3.Tell me what to do

Filling the Funnel

Filling the Funnel

Filling the Funnel

Filling the Funnel

Filling the Funnel

Filling the Funnel

Filling the Funnel

Filling the Funnel

Conversion Elements1. Strong Image2. Appealing Content3. Clear CTAs

Filling the Funnel

Next Up

Meet the Social Leaders

Build a Shareable Online Success Story

http://www.vte.qc.ca