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DIGITAL TRANSFORMATIONDOING BUSINESS IN THE DIGITAL MOBILE AGE & FOURTH INDUSTRIAL REVOLUTION
@ReneRojasrene@hubbog.com
May 2016, Paris
Where we are
@ReneRojas rene@HUbBOG.com 2
@ReneRojas rene@HUbBOG.com 3
@ReneRojas rene@HUbBOG.com 4
The App Economy
The world is mobile
Strategic Foundations of Digital Business1. Reach and Richness
trade off2. Long-tail principle3. New supply chains4. Economy of things and
economy of information
@ReneRojas rene@HUbBOG.com 9
@ReneRojas rene@HUbBOG.com 10
Number of people exchanging
InteractivityCustomizationUpdated
Reach & Richness Trade-off
Reach
Traditional Business models
New Business ModelsRic
hnes
s
@ReneRojas rene@HUbBOG.com 11
Reach & Richness Trade-off
@ReneRojas rene@HUbBOG.com 12
Reach & Richness Trade-off
The Long tail principle
@ReneRojas rene@HUbBOG.com 13
Buying Manufact Commercia DeliveryDesign
ManufacurersRow materials ManufacturersDistribution Distribution Retailer Customer
Service
IN THE COMPANY
IN THE INDUSTRY
INFORMATION
INFORMATION
@ReneRojas rene@HUbBOG.com 14
In the supply chain
New Supply Chain
ManufacturinfRow materials ManufacturDistribution Distibution Retailer Customer
Buying Manurfact Commerc DeliveryDesign Service
In the company
In the industry
cloud
cloud
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Economy of things and Economy of information
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Ecomomy of things Economy of information
- Marginal cost is close to Zero- Marginal cost is the cost of a copy
- Speed of light –Fiber Optic - Speed of logistics, transport systems
- Things come to the customer- Customer have to come for things
- Keep the possesion after sale- Transfer the posesion after sale- Less asymetries of information- Strong asymetries of information
@ReneRojas rene@HUbBOG.com 17
- Ubiquity- Spacely located
- 7/24- Openning and close, business hours
At the end of the day, Why a Customer buy a product?• Trust• To solve a
problem• To satisfy a
need– Food– House– Clothing– Information
@ReneRojas rene@HUbBOG.com 18
• To Save time• Reduce risks• Emotional
Feelings• Status• …..?
Where are we going?
@ReneRojas rene@HUbBOG.com 19
“nearly 97% of kids had used a mobile device by the time they were 4, with most of them starting using them before age 1” Market watch Nov 2015
What is the next Uber?
“The world of less Clicks ”
ISArrastre la imagen al marcador de posición o haga clic en el icono para agregar
LESS Arrastre la imagen al marcador de posición o haga clic en el icono para agregar
MORE
Internet of things
INTERNET OF THINGShttp://www.mckinsey.com/business-functions/business-technology/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world
Where are we going
@ReneRojas rene@HUbBOG.com 26
THANK YOU
@ReneRojasrene@hubbog.com
May 2016, Paris
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