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DIGITAL TRANSFORMATIONDOING BUSINESS IN THE DIGITAL MOBILE AGE & FOURTH INDUSTRIAL REVOLUTION
May 2016, Paris
@ReneRojas [email protected] 3
@ReneRojas [email protected] 4
The App Economy
The world is mobile
Strategic Foundations of Digital Business1. Reach and Richness
trade off2. Long-tail principle3. New supply chains4. Economy of things and
economy of information
@ReneRojas [email protected] 9
@ReneRojas [email protected] 10
Number of people exchanging
InteractivityCustomizationUpdated
Reach & Richness Trade-off
Reach
Traditional Business models
New Business ModelsRic
hnes
s
@ReneRojas [email protected] 11
Reach & Richness Trade-off
Buying Manufact Commercia DeliveryDesign
ManufacurersRow materials ManufacturersDistribution Distribution Retailer Customer
Service
IN THE COMPANY
IN THE INDUSTRY
INFORMATION
INFORMATION
@ReneRojas [email protected] 14
In the supply chain
New Supply Chain
ManufacturinfRow materials ManufacturDistribution Distibution Retailer Customer
Buying Manurfact Commerc DeliveryDesign Service
In the company
In the industry
cloud
cloud
@ReneRojas [email protected] 15
Ecomomy of things Economy of information
- Marginal cost is close to Zero- Marginal cost is the cost of a copy
- Speed of light –Fiber Optic - Speed of logistics, transport systems
- Things come to the customer- Customer have to come for things
- Keep the possesion after sale- Transfer the posesion after sale- Less asymetries of information- Strong asymetries of information
@ReneRojas [email protected] 17
- Ubiquity- Spacely located
- 7/24- Openning and close, business hours
At the end of the day, Why a Customer buy a product?• Trust• To solve a
problem• To satisfy a
need– Food– House– Clothing– Information
@ReneRojas [email protected] 18
• To Save time• Reduce risks• Emotional
Feelings• Status• …..?
“nearly 97% of kids had used a mobile device by the time they were 4, with most of them starting using them before age 1” Market watch Nov 2015
What is the next Uber?
“The world of less Clicks ”
ISArrastre la imagen al marcador de posición o haga clic en el icono para agregar
LESS Arrastre la imagen al marcador de posición o haga clic en el icono para agregar
MORE
Internet of things
INTERNET OF THINGShttp://www.mckinsey.com/business-functions/business-technology/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world
