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Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin. (An eighth, Nebraska, is 50-50, according to the study). Overall, iOS accounted for 57% of mobile commerce transactions to Android's 43% in the first half of this year, according to the study.
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Distribution of Mobile DevicesAmongst Mobile Shoppers
AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgia
HawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMaryland
MassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew Jersey
New MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth Carolina
South DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington, D.C.West VirginiaWisconsinWyoming
46% 53%28% 72%48% 51%36% 63%35% 65%45% 54%35% 64%46% 53%41% 57%47% 53%
35% 65%51% 48%43% 56%46% 53%65% 35%52% 46%37% 62%36% 64%54% 45%45% 54%
36% 63%47% 52%48% 51%38% 61%48% 51%52% 47%50% 50%41% 58%47% 53%39% 60%
52% 47%36% 62%49% 50%47% 52%49% 50%39% 60%47% 52%43% 56%41% 58%50% 49%
47% 52%45% 54%40% 59%48% 50%38% 61%46% 53%44% 54%36% 63%43% 56%58% 41%49% 50%
Results collected by AdTruth based on more than 700,000ecommerce transactions conduct across several hundred
sites between January 1st and June 30th 2013.
Results do not include Windows or Blackberry devices, which combined accounted for less than two percent of transactions nationally.
National
43% 57%
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