Connections That ConvertMOVING YOUR SHOPPERS FROM SEARCH TO SHOWROOM

X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X X

mobile traffic: +59%

form conversions: -20%

chat & text: +25%

=SUBMIT

X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X X

“It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.”

Mark Cuban

People can, and do, build relationships online

Over 1/3 of new marriages begin online

http://www.usatoday.com/story/news/nation/2013/06/03/online-dating-marriage/2377961/

You may not like it, want it, or accept it, but this is the new normal.

“This (texting) by far has been our biggest mobile lead capture tool and has converted nearly 50% of those leads to sold customers. Additionally, our customers who initiated text messages respond with an average of 12 responses, indicating a high engagement level.”

Chad Sebatka

Anderson Auto Group

http://drivingsalesinnovationguide.com/2013/07/mobile-conversion/

Cadillac of Mahwah

“You have to earn their information first. Sure, some chatters may just shop you against other dealerships, but I believe you gain more than you lose. Look at it this way: If you don’t get their info, they could come in and you wouldn’t know it. But if you don’t help them, it’s almost a 100% guarantee they won’t come in.”

Ryan Mays

http://www.autodealerchat.com/sell-with-dealer-chat-text

Jake Sweeney Chevrolet

“It’s asinine not to text because that’s how they want to talk. It’s almost as important as anything else in the customer experience.”

Aaron White

http://www.autodealerchat.com/jake-sweeney-chevrolet

2014 Contact At Once! Dealer Survey

2014 Contact At Once! Dealer Survey

2014 Contact At Once! Dealer Survey

2014 Contact At Once! Dealer Survey

2014 Contact At Once! Dealer Survey

What’s the answer to the question?