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Finding your Niche
THE FIRST STEPS IN SECONDARY RESEARCH
• Who is Target Market?
• Size of Target Market
• Competitor Analysis
• Pricing considerations
WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET
• What larger themes can you tie your product to?
• What is your target market reading?
• What problems are they encountering?
• What are journalists getting excited about?
• How does your target market communicate?
CRONYCLE
The collaborative research platform
CONTENT DISCOVERY
TRUSTED SOURCES + KEYWORD SEARCH = UNIQUE REAL TIME CUSTOM FEED
HOW TO USE CUSTOM FEEDS
• Take the publisher sites and twitter accounts of your target market and filter them using keywords
• Access different points of view - are all articles positive or negative? Try and get out of self-affirmation
• Don’t use keywords to spot other trends which you may not be looking for
CONTENT ANNOTATION
Add relevant articles to a board via feeds / browser / mobile
+ comment and annotate
= new and relevant knowledge
HOW TO USE BOARDS
• Create different boards for different purposes
• e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’, ‘Influencer List’
COLLABORATE WITH TEAM
Work with a small group that shares the same goal
Accolades
Smart Insights
Top 4 Content Curation and
Authoring Tool “If you want to curate
content but don’t have a lot of time, Cronycle is a
really useful tool”
The Next Web
“Top 8 Media Startup you should check
out”
Forbes
“Platforms like Cronycle … handing content curation
back to humans in order to build an intelligent and
balanced picture of the world around us as we consume
information.”
Accolades
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