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What?
* Levi’s introduces new jeans line Curve ID by using all kinds of unusual advertising formats in cooperation with Sanoma Uitgevers (The Netherlands).
* Campaign: find the perfect jeans for your curves
Inspirational creative formats
Campaign:
* 2/1 page.* Editorial integration (Cosmopolitan) :
- contest: win a city trip
- choose the jeans look you prefer and tell us why* The use of a folded insert.
Execution“What is your
perfect jeans?”
“Win, together with a friend, 2 tickets to
Stockholm or Copenhagen!”
Inspirational creative formats
• Levi’s unusual advertising formats appear in the issue of Grazia where the main fashion focus is on jeans.
• A four page glossy insert.
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