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having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.
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Creating Social Strategies
The 4 Keys To Social Media Success For Auto Dealers
By: Rob Hagen, Next Generation Dealer Services
Why Social Media?
• Traditional advertising breeds mistrust.
• It takes 1 peer recommendation to equal 200 traditional media impressions.
• People use social networks to be social, they want to be engaged.
• It’s where the people are.
Get Your Thinking Straight
• Times are changing, car dealers no longer rule the roost.
• It’s better to NOT use social networks than to use them poorly.
• Having a Facebook fan page or a Twitter account doesn’t mean you’re using social media the right way.
• Social networks are NOT a stand in for traditional advertising.
• The less you pitch the more you sell.
The 3 Phases of Dealer Social Maturity
Phase 1
•Platform-OrientedPlatform only, no strategy. Cart before the horse.
Phase 2
•TransitionalSmall amount of success. Strategy is used randomly.
Phase 3
•Strategy-OrientedHighly successful. Strategy implemented 100% of the time.
The 4 Steps
• Investigate• Define Objectives• Choose Actions• Pick The Platforms
Investigate
• Investigate your market, where are people hanging out.
• Take good notes.• Use Twitter, Facebook and other local forums.
Don’t Skip This Step!
Define Objectives
• What do you want to accomplish?• A S.M.A.R.T strategy.– Specific– Measurable – Attainable– Realistic– Timely
Reminder: High goals are frequently easier to achieve than a lower ones because they exert a higher level
of motivational force.
Choose Actions
• What are the actions you will be performing to meet your objectives?
• How are you going to build community?• Will you be blogging? Podcasting? • Will you be including social media with your
offline advertising?
Pick Your Platforms
• Don’t put the cart before the horse, choose your platforms last.
• Which platforms will aid you in completing your actions so that you can reach your objectives.
• Use the notes you took in step one!
Contact Me
• RobH@NextGenDealer.com• Cell: 225-938-0993• Site: NextGenDealer.com
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