Creating mobile strategies based on empathy

Creating mobile strategies based on empathy

Experience report

Q&A

Embracing constraints

Working in groups

Agenda

Index Experience report Experience Report

http://disinfo.com/2011/08/sf-transit-system-blocks-cell-phone-service-to-thwart-protests/

http://planetevivante.wordpress.com/2008/11/20/playpumps-et-google-eau-potable-en-afrique/

#1: Guide your design

“The core of strategy work is always the same; discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.”

Rumelt

Context-first

Augment existing answers

Create-destroy

?

Embracing constraints... Embracing constraints

http://www.designother90.org/solution/mpedigree-electronic-resource-system/

http://www.designother90.org/solution/mpedigree-electronic-resource-system/

Hardware Accessibility Durability Signal strength Screen size Speed Security ...

- @inkblurt

Hardware Accessibility Durability Signal strength Screen size Speed Security ...

Rather than starting with the technology, what if we start with the people?

Sketch by Chris Cheshire

Activity 1

http://www.indybay.org/uploads/2013/05/02/food-not-bombs-may-day-immigration-reform-santa-cruz-2013-18.jpg http://www.bradleymanning.org/wp-content/uploads/2013/06/FreeBrad03.jpg

Activity 2

IDEO tools and tips for HCD: http://www.hcdconnect.org/

Rumelt on strategy: http://goodbadstrategy.com/

David Armano on persona ecosystems: http://is.gd/dpsux1

NN/g on UX research methods & timelines: http://is.gd/dpsux2

NN/g on thinkalouds: http://is.gd/dpsux4

LukeW on one thumb/one eyeball: http://is.gd/dpsux5

Amnesty International on apps + human rights: http://is.gd/dpsux3

Further Reading