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There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO. For those of you those of you considering taking the content marketing plunge, you won't want to miss this one. About StoryCrawler: Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
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Monthly Content Marketing Webinar Series | January 27th, 2011
Hosted by Byron White | Chief Idea Officer
Denny Dansereau | Founder and CEO StoryCrawler
Content Curation
cassie.villa@idealaunch.com
Content
Curation
Overview
Curation
By
StoryCrawler
Content
Marketing
Revolution
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The
Content
Marketing
Revolution
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It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
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And the science of delivering content
to them in a compelling way.
Measurements
Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets
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It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
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And measuring readers’ engagement
and desire for more.
Engagement
Open Rates
Click Rates
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark
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It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks
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And engaging them with things they want
and need on websites, gadgets and apps.
iPhone Apps
Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango
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It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success
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And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon
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Content
Curation
Overview
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Curation and the Content Marketing Process
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Curating content on your own website
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Curating content assets of the competition
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Curating advanced content marketing tactics
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Curating social media tactics of the competition
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Curating industry news, posts, tweets and more.
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“The only marketing
left is content
marketing.”
Seth Godin
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Free Book Download: ideaLaunch.com/101
cassie.villa@idealaunch.com
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