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Monthly Content Marketing Webinar Series | January 27th, 2011 Hosted by Byron White | Chief Idea Officer Denny Dansereau | Founder and CEO StoryCrawler Content Curation [email protected]

Content Curation - January 2011

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There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO. For those of you those of you considering taking the content marketing plunge, you won't want to miss this one. About StoryCrawler: Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.

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Page 1: Content Curation - January 2011

Monthly Content Marketing Webinar Series | January 27th, 2011

Hosted by Byron White | Chief Idea Officer

Denny Dansereau | Founder and CEO StoryCrawler

Content Curation

[email protected]

Page 2: Content Curation - January 2011

Content

Curation

Overview

Curation

By

StoryCrawler

Content

Marketing

Revolution

[email protected]

Page 3: Content Curation - January 2011

The

Content

Marketing

Revolution

[email protected]

Page 4: Content Curation - January 2011

It’s the art of listening to your customers’

wants and needs.

Listen Up

Search Box

Social Media

Web Analytics

Keyword Popularity

Customer Service

Questionnaires

[email protected]

Page 5: Content Curation - January 2011

And the science of delivering content

to them in a compelling way.

Measurements

Books

Blogs

eBooks

eMail

RSS Feeds

Printed Books

Web

Widgets

[email protected]

Page 6: Content Curation - January 2011

It’s constantly testing campaigns to learn

what works and what doesn’t.

Prediction Testing

A/B Testing

Multivariate Testing

Eye Track Testing

Segmentation Testing

Geo Target Testing

Usability Testing

[email protected]

Page 7: Content Curation - January 2011

And measuring readers’ engagement

and desire for more.

Engagement

Open Rates

Click Rates

Downloads

Time on Page

Action on Page

Repeat Visitation

Send to Friend

Social Bookmark

[email protected]

Page 8: Content Curation - January 2011

It’s catching readers orbiting at high

speeds at the right time and place.

Anytime Content

Applet

Desktop

Mobile

RSS Feeds

Podcasts

Social Networks

[email protected]

Page 9: Content Curation - January 2011

And engaging them with things they want

and need on websites, gadgets and apps.

iPhone Apps

Urban Spoon

Amazon Kindle

Sirius XM

SalesForce.com

Flixter

Fandango

[email protected]

Page 10: Content Curation - January 2011

It’s developing a content pipeline to

educate, earn trust and drive sales.

New Sales Pipeline

Offer Content

Accumulate Leads

Score Leads

Distribute Leads

Induce Trial

Score New Activity

Measure Success

[email protected]

Page 11: Content Curation - January 2011

And scoring content engagement to

find out who’s most likely to buy.

SalesForce Scoring

Free Tool Interaction

Content Downloads

Proposal Downloads

Newsletter Sign Ups

Widget Interaction

Customer Logon

[email protected]

Page 12: Content Curation - January 2011

Content

Curation

Overview

[email protected]

Page 13: Content Curation - January 2011

Curation and the Content Marketing Process

[email protected]

Page 14: Content Curation - January 2011

Curating content on your own website

[email protected]

Page 15: Content Curation - January 2011

Curating content assets of the competition

[email protected]

Page 16: Content Curation - January 2011

Curating advanced content marketing tactics

[email protected]

Page 17: Content Curation - January 2011

Curating social media tactics of the competition

[email protected]

Page 18: Content Curation - January 2011

Curating industry news, posts, tweets and more.

[email protected]

Page 19: Content Curation - January 2011

“The only marketing

left is content

marketing.”

Seth Godin

Byron White, ideaLaunch

Chief Idea Officer

Twitter: @ByronWhite

Byron[at]ideaLaunch.com

Free Book Download: ideaLaunch.com/101

[email protected]