Connected Consumer

Creative Strategies, Inc

Connected Consumer

Ben Bajarin Creative Strategies, Inc

Creative Strategies, Inc

Personal Devices

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IoT Driving Connected Home

❖ Measuring connections in billions ❖ All electronics connected ❖ Creating the Digital Ecosystem

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Smarter❖ Powerful silicon driving smarter more

aware devices ❖ Sensors adding to quantified data

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Personal Experiences

❖ Personal computing platforms create personal experiences

❖ All screen experiences becoming more personal

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“Cloud”

“Ser v i ce s”

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Computing & Capture

❖ Ease of use computing allowing for more rich media capture and create

❖ 75% of consumers said they capture more video now than ever before

❖ 60% Say storage is a concern

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Store, Sync, Share❖ New hardware leading to rich media

capture ❖ 4K, 120fps and beyond, higher resolution

❖ Cloud used as sync both on device and in cloud

❖ Sharing necessity both in home and externally

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The Digital Cloud

❖ Cloud value has shifted from storage to sync

❖ Pervasive and duplicated

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Personal / Communal Cloud

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Personal / Communal Cloud

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The Big Screen❖ TV Communal screen with shared

experiences ❖ smart devices will add to the personalized

entertainment ❖ Stream and access content from local

sources

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The Big Screen

❖ SDK will drive new and unique TV apps ❖ The TV will become a platform for the first

time ❖ New software, hardware, and services

become valuable

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Connected Car

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New Hardware

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New Hardware

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• Smart phone at the center !•Micro-experiences

• Devices are connected to: • Internet • Each Other • Smart Phone or tablet

!• Interacts and or authenticates !• Smart Phone is the “Control”

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New Hardware

❖ Hardware renaissance ❖ Powered by Bluetooth LE ❖ New classes of smart hardware tied to

smart hardware tied to smart services

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Role of Hardware❖ Hardware commoditization

inevitable for most vendors ❖ Hardware is the gateway to value ❖ OEMs looking to differentiate with

‘core’ services

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Other Questions

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