Competitive Intelligence Pubcon Vegas

Never Stop SpyingMatt Siltala, President

mat@dreamsystemsmedia.com

Question #1:

Who are YOUR online competitors?

Question #2:

Do you know what they’re doing?

Question #3:

What are YOU doing?

10 Things You Should Be Checking

#1a Page Authority

1a. Page Authority

Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!

#1b Domain Authority

1a. Page Authority

Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!

1b. Domain Authority

#2 Total Links

2. Total Links

Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!

#2 Did I Mention Total Links?

2. Anything we can find about LINKS!

Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!

#3 Social Media Activity

#4 LinkedIn Connections

#5 Are they blogging?

#6 Use other spider toolsIdentify promotional pages, widgets, etc.

#7 Affiliate programs?

What big affiliates do they (or you) have promoting product or service?

What’s the EPC?

#8 Shopping Cart Spying

#9 SpyFu

#10 ReverseInternet.com

What’s Outwit?

OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)

Download Outwit

Setting up Outwit

1. Turn off Google Instant

2. Save Preferences

Scrape SERPs

Outwit Plugin WindowOutwit Plugin Window

Outwit Button in Firefox

Outwit Button in Firefox

Outwit Results

Bit.ly/pubcon-compint

SEOMoz Pro

Export to CSV

RavenTools Checklist

http://bit.ly/reuLvxhttp://raventools.com/competitive-seo-analysis/

Question #1:

Who are YOUR online competitors?

Question #2:

Do YOU know what they’re doing?

Question #3:

What are YOU gonna do about it?

Sources & All Image Credit:- http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg - http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400 - http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png - http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg - http://www.entrepreneuressential.com/images/affiliate_networks.jpg -http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg -http://www.screencast.com

Footnote URLs:http://www.opensiteexplorer.org/http://www.majesticseo.com/http://twitter.com/#!/Matt_Siltala/listshttp://www.google.com/alertshttp://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.comhttp://www.clickbank.comhttp://www.linkshare.com http://www.performics.com

http://www.outwit.com/http://www.seomoz.org/toolshttp://www.97thfloor.com/social-media-for-firefox/http://www.screamingfrog.co.uk/seo-spider/

http://home.snafu.de/tilman/xenulink.html

  Matt Siltala, Presidentdreamsystemsmedia.com

mat@dreamsystemsmedia.com

THANK YOU!

Download: http://www.SlideShare.net/MattSiltala