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Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor. Tools - Tools, tools & more tools - lets spotlight a few of the tools that I fee can help the most. Strong Content - Find and identify the strongest pages of competitors. Social Media - Where and What are your competitors doing with social media Search Operators - Find and Identify everything there is to know about how the competition ranks for the words they do. Monitor - Monitor, track & keep a close eye on your competition. @Matt_Siltala

Pubcon 2010 Tools for competitive intelligence

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This is my presentation on "Tools for Competitive Intelligence" at Pubcon 2010 ... the panel included Andy Beal, Michael Streko & Michael Gray.

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Page 1: Pubcon 2010 Tools for competitive intelligence

Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor.

Tools - Tools, tools & more tools - lets spotlight a few of the tools that I fee can help the most.

Strong Content - Find and identify the strongest pages of competitors.

Social Media - Where and What are your competitors doing with social media

Search Operators - Find and Identify everything there is to know about how the competition ranks for the words they do.

Monitor - Monitor, track & keep a close eye on your competition.

@Matt_Siltala

Page 2: Pubcon 2010 Tools for competitive intelligence

@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala•Amazing Reporting Tools

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@Matt_Siltala

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@Matt_Siltala

Google

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Traffic

Links

Ranking

Sharing

Technical SEO (pages setup to rank?)

@Matt_Siltala

*http://www.wolf-howl.com/seo/content-audit-website/

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•Social Media For Firefox•Knowem•Who’s Talkin•Twitter Search/Lists•Image Search•SEO For Firefox•wiki.kenburbary.com

@Matt_Siltala

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EXAMPLE: SEO FOR FIREFOX TOOL

Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content!

@Matt_Siltala

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@Matt_Siltala

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The source of these Search Operators can be found here: http://www.googleguide.com/advanced_operators.html With an explanation of each operator and what it will do for you. All great and worth the time it takes to research. Highly recommend!

@Matt_Siltala

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•Trackur (Andy Paid Me)•Google Alerts•TweetBeep•UseQwitter•TrackEngine•FollowThatPage•BuzzStream•Set RSS In Google News

@Matt_Siltala

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Matt SiltalaDream Systems Media, Owner

http://www.dreamsystemsmedia.com@Matt_Siltala on Twitter