CIPR Social Summer - Everything you need to know about agile marketing - Paul Sutton

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Everything you need to know about agile marketingPaul Sutton

25 July 2013

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The pace of PR

is increasing

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There are two types of real-

time PR: planned & reactive

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…but both must LOOK reactive

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Five secrets of the agile

marketing mindset

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1. Planned spontaneity

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La Tomatina, Valencia

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2. Extreme vigilance

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3. Relevance & resonance

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4. Velocity

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5. Originality

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Real-time in action

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Stage 1: Planned ‘real-time’ activity

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@thepaulsuttonStage 2: News-led reactive experiments

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@thepaulsuttonStage 3: The tipping point

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@thepaulsuttonStage 4: Developing a process

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Thank you for attending

Find out more at cipr.co.uk/social-summer

SOCIALSUMMER

Paul SuttonHead of Social Communications

BOTTLE

Twitter: @thepaulsutton Blog: www.futurecomms.co.uk

Email: paulsutton@bottlepr.co.uk