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#CIPRSM#CIPRSM
Everything you need to know about agile marketingPaul Sutton
25 July 2013
SOCIALSUMMER
#CIPRSM#CIPRSM
The pace of PR
is increasing
@thepaulsutton
#CIPRSM#CIPRSM
There are two types of real-
time PR: planned & reactive
@thepaulsutton
…but both must LOOK reactive
#CIPRSM#CIPRSM
Five secrets of the agile
marketing mindset
@thepaulsutton
#CIPRSM#CIPRSM
1. Planned spontaneity
@thepaulsutton
La Tomatina, Valencia
#CIPRSM#CIPRSM
#CIPRSM#CIPRSM
2. Extreme vigilance
@thepaulsutton
#CIPRSM#CIPRSM
3. Relevance & resonance
@thepaulsutton
#CIPRSM#CIPRSM
#CIPRSM#CIPRSM
4. Velocity
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#CIPRSM#CIPRSM
5. Originality
@thepaulsutton
#CIPRSM#CIPRSM
#CIPRSM#CIPRSM
Real-time in action
@thepaulsutton
#CIPRSM#CIPRSM
@thepaulsutton
Stage 1: Planned ‘real-time’ activity
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@thepaulsuttonStage 2: News-led reactive experiments
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@thepaulsuttonStage 3: The tipping point
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@thepaulsuttonStage 4: Developing a process
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@thepaulsutton
#RoyalBaby
#CIPRSM#CIPRSM
Thank you for attending
Find out more at cipr.co.uk/social-summer
SOCIALSUMMER
Paul SuttonHead of Social Communications
BOTTLE
Twitter: @thepaulsutton Blog: www.futurecomms.co.uk
Email: [email protected]
