Camerjam vodafone mobile sport masterclass

Are we there yet?

Trends in Mobile Content and

Vodafone’s approach

Hemant Madan

Head of Developer Marketing,

Vodafone Group Content Services

5th Oct 2011

Food

Curation

Targeting

Safety

Vodafone is adopting a multi-channel approach to maximise the benefit for major partners

Shop

Pre-loads

Carrier Channel

The high quality apps store – excellent user

experience and a curated content catalogue

A programme to pre-load games and apps on

handsets and tablets for key partners

New promotional space within Android Market

and other stores to promote Vodafone selected content

Tips & Tricks for Discoverability

• Know your audience & objectives

• Localization

• Marketing Assets (metadata)

• PR & WOM (differentiation, innovation, QUALITY)

• Cross-promote

• Purchase media space

• Analytics

• Strategic partnerships (and platform decision)

Encouraging Innovation

&

Changing Lives

Vodafone Mobile Clicks :

Bringing Startups to Life

€3000,000,000,000

37,000,000

developer.vodafone.com/smartaccess2011

“Considering sign language

when developing apps is

fundamental…”

“15m for a person who

cannot see very well can be

another world…”

“We can use computers but we

are excluding those people who

cannot use a smartphone…”

Are we there yet?