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Mobile Ad Networks and
the impact of Rich Media
Limvirak Chea
Director, Business Development, EMEA
11/22/2011
10 Min Agenda
• UK Growth & behaviour - InMobi Q3 data insights / Trends
• Mobile Rich Media - Market pain points
- Enabling the ecosystem.. Sprout platform
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UK Growth / Behaviour
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UK Smartphone penetration
60% 2013
Of all online time spent on Mobile.
Q: A new place to hang out? Gaming, Social, M-Commerce, Music & Video..
eBay sell an item on Mobile
InMobi Q3 – up and up..
11/22/2011 4
0
500
1,000
1,500
2,000
2,500
Mill
ion
s UK Ad Requests Q2 v Q3 = +1.4 BN (+ 64%)
+ 60% growth YoY = 10BN ad reqs year to date!
60BN Global requests Nov 11
8 adviews for every person on the planet!
Other Network Trends
Smartphone traffic – accounts for 84% of the network Android and IOS ruling the roost.. Top categories $
Apple IOS 5 installed based – 35% in US already.
Games (Apps) – most popular App’s on Smartphones (overall traffic)
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Rich Media Ads: For Every Objective
Interactive Model & Lead Generation
Video Product Demos & Coupons
View Trailer & Viral Content
http://sprout.ly/sproutgallery
Rich Media Capabilities
7
ANIMATION Fluid automation engine with high performance sequencing
VIDEO Immersive in-line video
IMAGE GALLERY Tactile galleries with thumbnails
& downloads
360 Degrees Product Rotations & Panoramas
FORM CAPTURE Text, pull down, checkbox & form validation for lead gen
SHAKE & TILT Accelerometer control for
engaging experience / games
FACEBOOK Post to wall on Facebook
SMART DAYPARTING Creative or offer varies by time
of day
TWITTER Post status update to Twitter
DRAG & DROP UI for puzzles, builders and more
SOUND BOARD Tap to play sound immediately
FLEX ORIENTATION Creative scales
HTML 5
HTML 5
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State of Mobile Rich Media
• Devices are all over the map
• There are no standards or IAB/MMA formats
• Each OS/browser has different functionality
• Few mobile ad networks have the ability to create or deliver rich media ads at scale
9
Challenge: One Size does not fit all !
Source: InMobi Network Data – Aggregated Brand Campaigns, July 2011
11/22/2011
• Easy to use Rich Media creation tools
• Client side / Creative Agency side
• Run across iOS & Android devices
• Ads created work across all major ad networks
10
Rich Media production platforms allow easy creation of HTML5 Ads
Build Once, Run Everywhere
11/22/2011
Rich Media Production
