12
Mobile Ad Networks and the impact of Rich Media Limvirak Chea Director, Business Development, EMEA 11/22/2011

In mobi camerjam mobile brand masterclass

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: In mobi camerjam mobile brand masterclass

Mobile Ad Networks and

the impact of Rich Media

Limvirak Chea

Director, Business Development, EMEA

11/22/2011

Page 2: In mobi camerjam mobile brand masterclass

10 Min Agenda

• UK Growth & behaviour - InMobi Q3 data insights / Trends

• Mobile Rich Media - Market pain points

- Enabling the ecosystem.. Sprout platform

11/22/2011 2

Page 3: In mobi camerjam mobile brand masterclass

UK Growth / Behaviour

11/22/2011 3

UK Smartphone penetration

60% 2013

Of all online time spent on Mobile.

Q: A new place to hang out? Gaming, Social, M-Commerce, Music & Video..

eBay sell an item on Mobile

Page 4: In mobi camerjam mobile brand masterclass

InMobi Q3 – up and up..

11/22/2011 4

0

500

1,000

1,500

2,000

2,500

Mill

ion

s UK Ad Requests Q2 v Q3 = +1.4 BN (+ 64%)

+ 60% growth YoY = 10BN ad reqs year to date!

60BN Global requests Nov 11

8 adviews for every person on the planet!

Page 5: In mobi camerjam mobile brand masterclass

Other Network Trends

Smartphone traffic – accounts for 84% of the network Android and IOS ruling the roost.. Top categories $

Apple IOS 5 installed based – 35% in US already.

Games (Apps) – most popular App’s on Smartphones (overall traffic)

11/22/2011 5

Page 6: In mobi camerjam mobile brand masterclass

Rich Media Ads: For Every Objective

Interactive Model & Lead Generation

Video Product Demos & Coupons

View Trailer & Viral Content

http://sprout.ly/sproutgallery

Page 7: In mobi camerjam mobile brand masterclass

Rich Media Capabilities

7

ANIMATION Fluid automation engine with high performance sequencing

VIDEO Immersive in-line video

IMAGE GALLERY Tactile galleries with thumbnails

& downloads

360 Degrees Product Rotations & Panoramas

FORM CAPTURE Text, pull down, checkbox & form validation for lead gen

SHAKE & TILT Accelerometer control for

engaging experience / games

FACEBOOK Post to wall on Facebook

SMART DAYPARTING Creative or offer varies by time

of day

TWITTER Post status update to Twitter

DRAG & DROP UI for puzzles, builders and more

SOUND BOARD Tap to play sound immediately

FLEX ORIENTATION Creative scales

HTML 5

Page 8: In mobi camerjam mobile brand masterclass

HTML 5

11/22/2011 8

Page 9: In mobi camerjam mobile brand masterclass

State of Mobile Rich Media

• Devices are all over the map

• There are no standards or IAB/MMA formats

• Each OS/browser has different functionality

• Few mobile ad networks have the ability to create or deliver rich media ads at scale

9

Challenge: One Size does not fit all !

Source: InMobi Network Data – Aggregated Brand Campaigns, July 2011

11/22/2011

Page 10: In mobi camerjam mobile brand masterclass

• Easy to use Rich Media creation tools

• Client side / Creative Agency side

• Run across iOS & Android devices

• Ads created work across all major ad networks

10

Rich Media production platforms allow easy creation of HTML5 Ads

Build Once, Run Everywhere

11/22/2011

Rich Media Production

Page 11: In mobi camerjam mobile brand masterclass
Page 12: In mobi camerjam mobile brand masterclass

Thanks,

[email protected]

Head of Business Development EMEA

11/22/2011 12