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Acquiring customers
through Mobile
24th May 2011
CONFIDENTIAL & PROPRIETARY
Blue Chip Customer Base In 30+ Countries
CONFIDENTIAL & PROPRIETARY
Unprecedented opportunities for advertisers
sleephomehome work work purchasing
On your way
RadioBillboardsTabloids
RadioBillboardsFree newspapers
A day in lifeOn your
way
TVNewspaperRadio
RadioInternetExhibitionsSocial Networks
workOn your
way
RadioInternetExhibitionsSocial Networks
RadioBillboardsFree newspapers
InternetBooksTabloidsPopular pressTV, Movies
am pm
RadioBillboardsTabloids
purchasing
CONFIDENTIAL & PROPRIETARY
Mobile has favourable attributes for advertisers
CONFIDENTIAL & PROPRIETARY
1. Mobile Response
CONFIDENTIAL & PROPRIETARY
Mobile plays well with other media
5
CONFIDENTIAL & PROPRIETARY
Mobile facilitates trackable direct response
6
TEXT MEGA TO 61232
CONFIDENTIAL & PROPRIETARY
2. Mobile Advertising
7
CONFIDENTIAL & PROPRIETARY
Real-time bidding is the new direct response
CONFIDENTIAL & PROPRIETARY
3. Mobile Remarketing
CONFIDENTIAL & PROPRIETARY
The ultimate remarketing tool
CONFIDENTIAL & PROPRIETARY
Summary
Unprecedented opportunities for advertisers
Favourable attributes for advertisers
Plays well with others
Facilitates trackable direct response
Real-time bidding is the new direct response
The ultimate remarketing tool
