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Slides from my session at the Inside Government Conference 24 September 2013. Building online services in a Housing Association.
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Building Online Customer Services
Jayne HilditchCorporate Services Director
Building Online Customer Services
What has been done so far
What to… (take online)
How to…
What has been done so far?
In our Private Rented Sector Business, its
only ever been “online”
The Social Housing Business
Digital Exclusion…
An Additional Channel
make it so good, people choose to use it
Don’t take other stuff away
Speed of change…?
2012 2013 2014 2015 20160%
50%
100%
OnlineF2FPhone
What to …(take online)
The Attention Economy(or, the ‘wiifim’ question)
Me
My Home
My Neighbourhood
The Landlord
Transactional
• Rent account & payment details• Repair reporting & status• Common parts repair alerts• Service charge calculations• Tenancy & lease info
Transactional
• Embedded messaging system (like ebay).
– Cultural change for working practices
Futurising
Prepare for customer service in public…
Feedback & Involvement
Feedback & Involvement
(Getting involved with TVH)…and maybe the unusual suspects
• Feedback on contractor performance• Consultation on policies• Identifying priorities• Extending reach of resident auditors
Community
Community
(Getting involved with each other)
• Using the tools that are already out there…– Facebook - links to existing social networks– Meetup - groups, eg baby-sitting circles, shed-days– Eventbrite – to organise events– Post-code news-feeds
• User generated content
How to …
Put it in the ICT Strategy
Two words about the business case
exchanging ignorances
Agile Project Management
Agile trumps Prince2 for web projects
Think about the skills needed
Procurement Hurdles
Avoiding the car crash of agile development v
procurement
Probably not with the big guns…
Procurement Hurdles
MVP: fixed costPhase 2: time + materials
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