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Building Online Customer Services Jayne Hilditch Corporate Services Director

Building online customer services in a Housing Association

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Slides from my session at the Inside Government Conference 24 September 2013. Building online services in a Housing Association.

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Page 1: Building online customer services in a Housing Association

Building Online Customer Services

Jayne HilditchCorporate Services Director

Page 2: Building online customer services in a Housing Association

Building Online Customer Services

What has been done so far

What to… (take online)

How to…

Page 3: Building online customer services in a Housing Association

What has been done so far?

Page 4: Building online customer services in a Housing Association

In our Private Rented Sector Business, its

only ever been “online”

Page 5: Building online customer services in a Housing Association
Page 6: Building online customer services in a Housing Association

The Social Housing Business

Page 7: Building online customer services in a Housing Association

Digital Exclusion…

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An Additional Channel

make it so good, people choose to use it

Don’t take other stuff away

Page 9: Building online customer services in a Housing Association

Speed of change…?

2012 2013 2014 2015 20160%

50%

100%

OnlineF2FPhone

Page 10: Building online customer services in a Housing Association

What to …(take online)

Page 11: Building online customer services in a Housing Association

The Attention Economy(or, the ‘wiifim’ question)

Me

My Home

My Neighbourhood

The Landlord

Page 12: Building online customer services in a Housing Association

Transactional

• Rent account & payment details• Repair reporting & status• Common parts repair alerts• Service charge calculations• Tenancy & lease info

Page 13: Building online customer services in a Housing Association

Transactional

• Embedded messaging system (like ebay).

– Cultural change for working practices

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Futurising

Prepare for customer service in public…

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Feedback & Involvement

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Feedback & Involvement

(Getting involved with TVH)…and maybe the unusual suspects

• Feedback on contractor performance• Consultation on policies• Identifying priorities• Extending reach of resident auditors

Page 19: Building online customer services in a Housing Association

Community

Page 20: Building online customer services in a Housing Association
Page 21: Building online customer services in a Housing Association

Community

(Getting involved with each other)

• Using the tools that are already out there…– Facebook - links to existing social networks– Meetup - groups, eg baby-sitting circles, shed-days– Eventbrite – to organise events– Post-code news-feeds

• User generated content

Page 22: Building online customer services in a Housing Association

How to …

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Put it in the ICT Strategy

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Two words about the business case

exchanging ignorances

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Agile Project Management

Agile trumps Prince2 for web projects

Think about the skills needed

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Procurement Hurdles

Avoiding the car crash of agile development v

procurement

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Probably not with the big guns…

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Procurement Hurdles

MVP: fixed costPhase 2: time + materials

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