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Presented at the Augmented Media Conference (Amsterdam, 27th May 2014). David Marimon, CEO Catchoom, gave an overview of: 1. Trends in Augmented Reality; 2. Use cases that have been success stories; and Five tips for a successful Augmented Reality campaign; and 3. Catchoom's product CraftAR: the ultimate AR toolbox.
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David Marimon, CEO & Co-founderdavid@catchoom.com+34 654 906 753
Building Augmented Reality experiencesthat matter to the mobile user
Content
Trends in ARSuccess storiesCraftAR by Catchoom
Content
Trends in ARSuccess storiesCraftAR by Catchoom
From geo-spatial to vision-based
Smart Glasses
Smart Maintenance
Entertainment & Education
Actionable AR
Browsers Apps
Content source Multiple Unique
Download Once For each brand
Experiences Limited scope Tailored & branded
More than AR No Yes
AR browsers vs AR apps
Trends in ARSuccess storiesCraftAR by Catchoom
Content
IKEA 2013 & 2014 Catalogues
Audi eKurzinfo
Glamour App
Window Shopping App
FotoFarma App
AR is the channel, not the end goal
Invest in campaign promotion
Provide clear Calls To Action
Content is King
Context is Queen
5 tips for success
Trends in ARSuccess storiesCraftAR by Catchoom
Content
We enable brands or publishersto link real objects directly to digital experiences.
We provide Image Recognition and Augmented Reality tools for developers and agencies.
Catchoom at-a-glance
3+million scansevery month
33+million smartphonespowered by Catchoom
sales@catchoom.com support@catchoom.com
1. AR is here to stay and industry professionals will lead the way
2. AR is not the end goal: Actionable AR to move away from gimmicks
3. CraftAR is an easy to use AR content creation tool coupled with world best image recognition
Takeaways
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