Branding vs. Advertising

Branding vs. Advertising

What is a website branding?

Brand is more than just a logo and a tagline. Customers need to know where they are and whether they can trust that place to provide

something important and unique.

What is website advertising?

Website advertising is using (selling) your websites space to advertise to advertise outsite

services and products and generate some revenue from that.

Where's the brand here?

Too much elements

competing for attention

The website itself should promote

events

That is its primary purpose

If events are not emphesized enough

we should find a solution to

emphesize them.

Solution examples

Facts about banners● Users are irritated by banners and tend to

ignore everything that looks like a banner● They hurt websites brand if used too much● Should be used in a very limited quantity● If possible banners should be in some context

with content

Banner blindness

What does this site try to sell to

me?

Doubled promotion

Banners shouldn't be used to

promote events!

What is above the scroll

“Above the scroll” is area of the website that is seen without scrolling.

Important stuff should always be Above the scroll.

Common user resolutions

1024×768 ~ 29%1280×1024 ~ 27%1280×800 ~ 18%

Statistics for OEticket.com

1024×768

1280×1024

1280×800

Top banner should be removed

That's better!

Top banner is usability mistake! We should completely remove it.

Performance page at 1024×768 (most common res.)

It gives sense that there's nothing below the button.

There should only be one or two banners shown on each page at a time

Banners are a distraction and should be used carefully so they don't interfere with the purpose of page where they are shown.