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BRANDING vs PERFORMANCE WHICH TO CHOOSE
What’s the difference?
Call Tracking Analyticswww.invox.ro 3
BRANDING PERFORMANCE
It’s all about Return on Investment (ROI). If you don’t
measure it, you can’t improve it
“A BRAND is no longer what we tell the
consumer it is – it is what consumers tell each
other it is.”
What’s the difference?
Call Tracking Analyticswww.invox.ro 4
BRANDING PERFORMANCE
It’s all about Return on Investment (ROI).• Build a connections
• Promote the Website
• Build values for customers
• Increase brand loyalty
Objectives
Call Tracking Analyticswww.invox.ro 5
BRANDING PERFORMANCE
It’s all about Return on Investment (ROI).
• Google Analytics
• AdServers
• Call Tracking Analytics
• Surveys
• Direct trafic - Google Analytics
• Media Impressions
• Google Trends & Google Keyword Planner
• Increase brand loyalty
• Reach, Engagement, Mentions - Social Media
KPIs
Call Tracking – How it works
Call Tracking Analyticswww.invox.ro
INCREASE ROI
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CHANNELS SEEN ADS CALLS CALL ROUTING SALE(S) CLOSED FULL REPORTS
01
02 04 06
03 05 07
Call Tracking – How it works
Call Tracking Analyticswww.invox.ro 8
Assign dedicated tracking numbers
for each offline advertising channel(s)
BILLBOARDS
FLYERS
BANNERS
; RADIO
: TELEVISION
Call Tracking Analytics - OFFLINE
ONLINE – Call Tracking Solutions
Call Tracking Analyticswww.invox.ro 10
Direct Mailing
Incoming Links
Organic Search
Landing Pages
Social Media
Google AdWords
Banner Ads
Dynamicphone
number insertion
D
Call Tracking Analytics - ONLINE
Call Tracking Analyticswww.invox.ro
02 03 0401
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65% 92% 75% 80%
A/B Testing – Landing Pages
Call Tracking Analyticswww.invox.ro
01 040302
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72% 80% 28% 69%
A/B Testing – Newsletter Design
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A/B Testing – Social Media
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News Articles
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Press releases
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Forums03
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Blog Posts
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Call Tracking Analytics – Inbound Links
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02
A01
\ 03
A
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SEARCH – Keywords Tracking
DISPLAY – Ads Formats Tracking
DISPLAY – Ads Creative Tracking
DISPLAY – Placement Tracking
Call Tracking Analytics – Search & Display
Some Analysis Information
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Source / MediumĢ
Goal CompletionĢ
Conversion RatesĢ
Google Analytics Integration
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Source / Medium
Time of Call
Call Recording
Keywords
Call Routing
No. of Call per Referrer
Landing Page
Call Status
Caller ID
Call Tracking Analytics – Real-Time Reporting
Call Tracking Analyticswww.invox.ro 19
Final comments
Tomorrow’s best brand marketers are doing performance today
Brand AmbassadorsLong-Lasting RelationshipsPerformance Marketing
THANK YOU Q & A
www.invox.roä
+40 31 005 16 615
/Invox.rov
/InVox_CallTrackt
/invox-call-tracking-solutionsą
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