Beyond a basic facebook page

Going beyond a basic Facebook Page

Ideas for more interaction

Presented by Mia Lee@Webbiegirl on Twitter

Mia@LeeMediaGroup.com

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September 12, 2011

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Facebook as a business – vs. a person

• Page vs. Profile• Profiles = limited number of friends. • If the business is a Profile it will ask to “Friend”

people = see other people’s photos, information, write on their wall, and many more things that businesses should not be doing

• Business have the ability to use many tools, analytics and other resources.

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https://www.facebook.com/pages/create.php?migrate

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Why Facebook Pages

• Free and easy to create• Visible to those without a Facebook account• Provides analytics (Insights)• You can create Ad Campaigns • Vanity URLs, blog feeds, Notes, apps & more

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We have a Facebook Page. Now what?

• Integrated Campaigns• Landing Pages• Contests and sweepstakes• Coupons

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Integrated Campaigns

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Local Brands

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Mead’s Corner Fancam

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National Brands

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Ways To Order

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Landing Page (top)

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Landing Page (bottom)

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How To – Apps

• Graphic design, web developer• Host the code and graphic on your site• Facebook or 3rd Party Apps assistance• Developer create canvas page• 3rd party Services

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Eventbrite Integration

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Integrated ticket sales with EventBrite

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Contests

• Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.

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Facebooks Promo Guidelineshttps://www.facebook.com/promotions_guidelines.php

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Facebook Contest App

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What Promotion Access Looks Like

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Resources

• EasyPromos• Wildfire• North Social

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Facebook Page Guiding Principleshttp://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf

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http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/ Facebook Promotions

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Thank You

• Presented by Mia Lee• @Webbiegirl on Twitter• Mia@LeeMediaGroup.com