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Strategic goals and principles for online engagement at Bates College, and three scenarios for the next-generation online experience.
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Online Engagement at Bates
Jay Collier• www.batesmedia.netDecember 9, 2008
STRATEGIES AND SCENARIOS
PRINCIPLES
Be dependable
Be intuitive
Be helpful
Be interesting
Be personalizable
Be sociable
Be meaningful
Ibrahim Iujaz via Flickr
GOALS
Build connections
Share knowledge
Sustain for a lifetime
Extend worldwide
BLUEPRINT
Generalawareness
Personalaction
TOWARD
FROM
Corporations,Foundations
CurrentStudents,& Families
ProspectiveStudents
& Families
Alumni &Friends
CurrentFaculty &
Sta!
GeneralPublic
ProspectiveFaculty &
Sta!
PhilanthropicPartners
Social media, core Web site, more...
Learning systems,!social networks, more...
Intranets, more...
News feeds,!calendars, announcements, more...
Catalogs,!policies, more...
Learning collaborations
Transactions
First impressions
News, events, updates
Services & procedures
Social media, core Web sites, more...
Learning systems,!social networks, more...
Intranets, more...
News feeds,!calendars, announcements, more...
Libraries,!support, more...
Learning collaborations
Transactions
First impressions
News, events, updates
Services & procedures
SCENARIOS
Scenario 1
Scenario 2
Scenario 3
Thank you
Thank to Sophia, Bradley, Nelson, and Julie for their work.
More information: www.batesmedia.net
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