Online Engagement at Bates

Jay Collier• www.batesmedia.netDecember 9, 2008

STRATEGIES AND SCENARIOS

PRINCIPLES

Be dependable

Be intuitive

Be helpful

Be interesting

Be personalizable

Be sociable

Be meaningful

Ibrahim Iujaz via Flickr

GOALS

Build connections

Share knowledge

Sustain for a lifetime

Extend worldwide

BLUEPRINT

Generalawareness

Personalaction

TOWARD

FROM

Corporations,Foundations

CurrentStudents,& Families

ProspectiveStudents

& Families

Alumni &Friends

CurrentFaculty &

Sta!

GeneralPublic

ProspectiveFaculty &

Sta!

PhilanthropicPartners

Social media, core Web site, more...

Learning systems,!social networks, more...

Intranets, more...

News feeds,!calendars, announcements, more...

Catalogs,!policies, more...

Learning collaborations

Transactions

First impressions

News, events, updates

Services & procedures

Social media, core Web sites, more...

Learning systems,!social networks, more...

Intranets, more...

News feeds,!calendars, announcements, more...

Libraries,!support, more...

Learning collaborations

Transactions

First impressions

News, events, updates

Services & procedures

SCENARIOS

Scenario 1

Scenario 2

Scenario 3

Thank you

Thank to Sophia, Bradley, Nelson, and Julie for their work.

More information: www.batesmedia.net