Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of...

PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

MARTIN SCHNEIDERResearch Manager · 451 Research

Insight & Analytics: The Big Data Side of Gamification

Martin Schneider Research Manager, 451 Research

Agenda

• Big Data & Gamification…Wuzzah?• The Future of Insight• Examples of Big Data Gamification Insight• Q&A

Ok…So, your gamification initiative is kicking ass…

Drive More Value?

Big Data?

Big Data vs. “Big Picture Data”

VS.

Big Data & Gamification

Gamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS Providers

This Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks

Gamification Big Data Can Better Answer…

Gamification Insight - Examples

• Greater Time Series Insight• Marketing• Sales• Support

• Identify Customer Segments Based on Real Behavior• No More Relying on Bland Demographics• Context-driven Insight

• Understand Behavior Across Platforms/Properties/Brands

• Bridge Between Transactional BI and Behavioral Insight

Old Style Business Intelligence – Lots of “What”

Gamified Insight

Gamified Insight

Gamification Powered Insight – More “Why and How”

Where to Begin?

• Re-Think Your Metrics and Goals• Think Behavior not “Numbers”• What is the End Game?

• Work with your Gamification Provider• Best Practices (You Can’t Have Big Data Without Lots and

Lots of Engagement!)• Dashboard Optimization

• Recognize, Respond, Repeat!

Q & A

Questions?

@mschneider718

martin.schneider@451research.com

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