Augmented Reality: Merging Our Real World WIth The Virtual

Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom

Merging Our Real World With The Virtual

AUGMENTED REALITY

Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated

Exceeds Bounds Of Physical

What Is Augmented Reality?

“AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of

Augmented Reality

What Is Augmented Reality?

This Is Augmented Reality

AR Revenue Boom

“Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.”

– Juniper Research

Mobile Apps Driving AR Adoption

The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge.

In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.

AR Enhances Mobile

But It’s So Much More Than Mobile

•  Ease of Use •  Provides Utility •  Engaging Experiences

Internet of Things

RFID

Zeal Optics Z3 GPS Goggle

http://youtu.be/F9u1mUlK8qg

Mercedes Benz AR Dashboard

http://youtu.be/-BfWS83vPks

LG SmartThinQ Technology

http://youtu.be/d2NvPFO6sTw

Google’s Project Glass

http://youtu.be/9c6W4CCU9M4

And Print Isn’t Dead Yet

http://youtu.be/wi80g9WJvmw

But If We’re Not Careful

http://youtu.be/fSfKlCmYcLc

1.  Privacy 2.  Virtual Air Rights

Challenges Ahead

Thank You

Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com