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Hello WatchKit Tuesday, Dec 16
WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)
Seb Hareng App Store Optimization and
Analytics
Introduction to App Marketing for iOS Apps
and Watch Apps
ASO – App Analytics Seb Hareng
About Me
@SebHareng
`
What is App Marketing?
iPhone/iPad Users
Our Apps App Marketing
Application Analytics
Sources:"h$p://bit.ly/1vLTvjR"and"h$p://bit.ly/1HVT7pp9
How People Find Apps?
Enter Keywords
Browse Results
Review App
Download App
App Title (255)
Keyword List (100) In App Purchase Name
Company Name
How is Apple Indexing Apps?
Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal
Keywords Field: personal,goal,health,gym,training,motivation,log,calorie
Enter Keywords
Fitness Buddy
Hypothetical Example
Creating a Large Keyword List • Brainstorm on Paper • Use Apple Search Suggestions
on iPhone • Other search suggestions
(Google, Amazon, YouTube, …)
• Other App Keywords • Google Keyword Planner,
Google Trends • Synonyms (Thesaurus.com)
Recipes Mexican Food
Mexican Food Recipes Burrito Tacos
How To Evaluate Keywords? Ideal Keywords/Phrases have high traffic and low competition
ASO For Apple Watch Apps • Watch Apps are bundled with iOS
Apps • Watch App Categories? • Add Keywords “for”,”Apple”,”Watch”
o “To do list for Apple Watch”
• Special icon in App Store?
Enter Keywords
Browse Results
Review App
Download App
Heads Up
Design Resources
Photoshop Sketch 3 Acorn
Screenshot Creation Tools
In"App"Analytics9
App"Performance9
Flurry
App Audience
Event Tracking • Traking game level usage • Optimize IAP conversion or any CTA • Tracking main app usage vs Watch App
User Acquisition Tracking
• Downloads/Revenue by Country • Reviews in all countries • Historical Raking • Daily Ranks
Let’s Connect!
AppMarketingLab.com
@SebHareng
Hello WatchKit Tuesday, Dec 16
WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)
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