The basics of App Store PR, and an overview of App Mention Alerts.
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App Mention Alerts tracking blog and press mentions of iOS apps
across the web October 2013, [email protected]
provide your app ID or your app name if apps not yet in the
store App Mention Alerts
mentions of your app App Mention Alerts
search for your competitors App Mention Alerts
mark the interesting ones App Mention Alerts
all your competitor mentions on one page App Mention
Alerts
article preview star and cross out the (un) interesting ones
App Mention Alerts
starred articles - reference them later - use the articles as
an inspiration - e-mail the same journalist with your story App
Mention Alerts
new articles as they happen + notications via e-mail App
Mention Alerts
Its better to send one good notication per month, than ten
lousy a day. Our priority App Mention Alerts
understand your niche better nd journalists youd like to
approach learn the way your competitors sell stay on top of whats
happening (due to notications) The next steps App Mention
Alerts
uninteresting interesting features possibilities name of the
publisher story behind authors keep in mind App Mention Alerts
be brief be relevant why should the readers care about your
product? approach the most popular ones rst and offer them
something unique if possible dont sweat your premiere for smaller
players it usually doesnt work anyway, the relationships will take
you months to build keep things personal in A. M.Alerts you can see
what the blogger writes about, use that! Approaching bloggers App
Mention Alerts
a new app premiered on the App Store! an unknown company
launches yet another tool with minor improvements over the
competitor! a new app merges Facebook, Yelp and Google Maps
together an app has its price lowered by 50% for a week! * a new
app for kids has very lovely graphics and a compelling story! a
version 4.0 of a dictionary app was released and now contains
twenty thousand extra words! any kind of utility app with over 100
competitors Nobody writes about this * - with the exception of deal
sites and large promotions by huge publishers. Information based on
analysis of unsuccessful app press releases. App Mention
Alerts
a neat idea Word Lens translates words from the camera on the
y! exceptional quality and user experience Life has changed and
Flipboard is now the most used app on my tablet big event, big
celebrity SXSW, New Year, Royal Wedding, Justin Bieber specic niche
I love golng, and here is a good game for this large trends
Retailers using iBeacons new feature of a famous brand Twitter app
now supports animated gifs unusual backstory Color raised $20M,
Security Guru Launches iPhone App To Hack Colorblindness What gets
written about Data obtained by analysis of 50 random press articles
in App Mention Alerts database
Some random facts approx. 16% of all apps are covered by at
least one press article 8% have at least 2 mentions top 1% of apps
generated 20% press articles Source:App Mention Alerts, internal,
Oct 2013. [email protected] Sites reprinting the App
Store descriptions, duplicates and home sites mostly excluded.
Signing up for the alerts go to appmentionalerts.com try our
demo sign up $24.95/month 14-day money-back guarantee contact:
[email protected]