View
122
Download
0
Category
Tags:
Preview:
Citation preview
TARA
Innovation
for
Inclusive Scalable Models
Asia NGO Innovation Summit
Hotel Conrad – Bangkok 8th – 10th . October 2013
TARA
Development Alternatives Group
TARA
Development Alternatives…
• A new kind of not - for - profit corporation that combines social objectives with business like methods and revenue streams
• Designs and fosters new relationship between technology -nature and people to attain the goal of Sustainable Development.
• Established in 1983
TARA
Development Alternatives Group - Mission
The Development Alternatives Group believes that the key to achieve sustainable development is the creation of sustainable livelihoods in large numbers
SL
social equity
environmental quality
economic efficiency
TARA
DA Group Mission – Its Meaning
Sustainable livelihoods implies…... informed and empowered communities ……with access to dignified and viable income generation opportunities
……and a clean and healthy environment
SL
Informed and empowered communities
clean & healthy environment
dignified & viable income generation
opportunities
TARA
Employment
Enterprise development
Income Generation
Skill Development for Green Jobs
Social Enterprise Models
NRM
Clean Technology
Clean & Green Environment
Ecosystem Services
Low Carbon Pathways
Institution development
Basic needs
Empowered Communities
Accessing entitlements
Multi-stakeholder action Trip
le b
ott
om
lin
e im
pac
ts o
n p
eo
ple
an
d t
ree
s
at p
lace
an
d in
sp
ace
Targ
et
Ou
tco
me
s in
sp
ace
& t
ime
Targ
et
Ou
tco
me
s in
sp
ace
& t
ime
Targ
et
Ou
tco
me
s in
sp
ace
& t
ime
TARA
DA Group R&D (Innovation) Scaling up and Commercialization
Water Testing & Purification
Habitat Products & Services
Energy services
Handloom textiles
Paper recycling
Development Alternatives
Group
Development Alternatives (Innovation)
TARA (Incubation)
TARAhaat Information
and Marketing
Services Ltd.
TARALIfe Sustainable
Solutions Pvt. Ltd.
TARA Machines & Tech Services
Pvt. Ltd.
Program Development and
Innovation Habitat, Energy, Water, NRM,
Livelihoods, Adult Literacy
TARA
TARA
TARA - Incubation Engine of DA Group
Capacity Building Management
Services
Sustainable Business
Development
Entrepreneurs
Local Communities
Incubation Eco-system
Dev
elo
pm
en
t A
lte
rnat
ive
s
Innovation
Aggregators
Impact at scale
Implementation
Influence
Enterprises
Investor/Donor
TARA
Our Goal
“Build capacity, develop business models and manage processes to create economic, social and environmental value
on a large scale.”
TARA – the “Incubation” engine
Business Domains
Sustainable Business Solutions
Community Development Solutions
Capacity Building Solutions
TARA
The Models focus on
People and Nature
…eradicate poverty, regenerate the environment,
bring meaning and dignity into work
Create impact at scale
TARA
3 Examples
Literacy to Self Reliance – an ICT Based Model for Women Empowerment
Aqua + a Business Model for Safe Drinking Water
TARAgram – an Aggregation Model
TARA Literacy to Self-Reliance
ICT based Model for Women Empowerment
TARA
Women made literate
Trained on life & vocational skills
Trained on Enterprise Dev.
Employment Facilitation
Enterprise Setup
Facilitation
Self-Reliant, Empowered and Income Generating Community
Market Linkages
FAC
ILIT
ATI
ON
AN
D
SU
PP
OR
T
THE CONCEPT
Literacy Life Skills Vocational Skills Enterprise Dev.
TARA
TARA Akshar+
Functional Literacy and Numeracy
A minimally trained instructor
+ a laptop
+ a highly intelligent software
Teaches an illiterate person:
• to read and write in Hindi
• do basic arithmetic
In just 2 hours a day for 56 days
65,000+ women made literate so far!!
TARA
TA+: Break-through Technology
Uses Advanced Cognitive Innovations:
• Strong learning and reinforcement aids
• Latest memory enhancing techniques
• Effective methods to maximize retention
TARA
Results – 8 States in India (2007 to 2012)
States Covered: Bihar, Jharkhand, M.P, U.P, Delhi, Rajasthan, Haryana, Uttarakhand Learners Started - 61,492 Learners Dropped Out - 871 Appeared For Exam - 60, 501 Learners Failed Exam - 718 Learners Passed Exam - 59,903 Pass Percentage - 97%
Currently, 20,000 women being made literate across UP, India
TARA
TA+ Recognitions & Certifications
National Literacy Mission
Department of Administrative Reforms
and Public Grievances
Wall Street Journal
Ministry of Tribal Affairs
TARA
TARA
TARA
TARA
Two Drops of Magic
Business Model – Aqua+
TARA
Business Model – Aqua+
Water Facts
Globally water borne diseases kill more young children than AIDS, malaria and measles combined! [www.water.org]
The same as EIGHT 200-Person Jumbo Jets crashing to ground EACH DAY !! [www.water.org]
Annually, safer water can prevent:
• 1.4 million child deaths from diarrhea
• 860 000 child deaths from malnutrition
• 500 000 deaths from malaria
[World Health Organization]
Each year, in India, over 5,00,000 deaths are attributed to diarrhea alone.
TARA
Marketing Plan for 2011 ~ 12 Aqua+
Product Description
The product has the following features:
• Brand name : Aqua+
• 50ml Sodium Hypochlorite solution (liquid chlorine)
• Can treat 500 litres of water
• Clear instructions in English and Hindi
• Shelf life of 6 months from date of manufacturing
The product is very easy to use:
• Add ½ cap in 20 litres of water or 2 drops per litre
• Wait for 30 mins
• Now water is safe to drink
• MRP of product is Rs. 30
TARA
Go-to-market Strategy Distribution Channels:
Trust is the key to establish reliability
1. Social Enterprises 2. Govt. channels
− Capitalize on established trust for entry level acquisition
− Stock Aqua+ at local shops, chemists etc.
− ASHA workers
− Anganwadi workers
TARA
Marketing Plan for 2011 ~ 12 Sustainability
For the consumer:
• Affordable
• Easy to use
• Readily available
• Aspirational
For channel partner:
• Social impact
• Profitable (40% margin)
• Risk-free
• Tap into existing delivery network
TARA
Marketing Plan for 2011 ~ 12 Aqua+
Strategy for Growth
Co
nsu
me
r
TARA Channel Partner
Direct Sales
Retail Sales
Delivery Channel for Aqua+
Events / Demos
D2D Campaign
Wall Paintings
TARA Channel Partner
Social Marketing for Aqua+
100,000 bottles sold as pilot and established product acceptability
1,000,000 bottles to be sold in next one year
TARA
Aggregation Model
TARA
Functions of a Meso-level “Market Maker” for BoP
TARA
TARA 23/10/2013
International Conference on “Green Enterprises and Green Industrial Parks”
•Use waste materials like denim, hosiery, fiber wastes, Tetrapak etc. to produce paper •Create livelihood security by market access to the BoP by promoting Ethically sourced value added products
TARA
……...... And Beyond
TARA
……...... And Beyond ……….……. And Beyond
TARA
Product development – Standardized, decentralized
Product development for each material in chain – Raw material aggregation
Capacity building – Skills and Techniques
Modernize old skills and techniques
Relieve stress points in value chain
As an Aggregator
TARA
Eco-system of Recycling Enterprise Development
23/10/2013
• Innovation
• Dissemination
• Capacity building
• Resource center for process, market
• Ready platform
Innovation-Dissemination-Capacity Building-Resource Center-Platform
Ecosystem of Recycling Enterprise Development
TARA
TARA Paper Unit at TARAgram Campus, Bundelkhand, Central India
TARA
Future Outlook for scale
Networking with large institutional networks and agencies
Vocational Training and innovative technologies
Intervention in different value chain
Fibre and Spices
Strategic Market tie-ups and replication of concept
Social Entrepreneurs and more TARAgram stores
TARA
Challenges
• Dynamic, ever-changing markets
• Communication of Innovative Products
• Modernizing ancient practices
• Investments for the aggregation support
system
• Comtemprorzinging traditional skills
• Dependency on middle men
• Use of simple tools and technologies
TARA
Thank You!!
Recommended