TARA

Innovation

for

Inclusive Scalable Models

Asia NGO Innovation Summit

Hotel Conrad – Bangkok 8th – 10th . October 2013

TARA

Development Alternatives Group

TARA

Development Alternatives…

• A new kind of not - for - profit corporation that combines social objectives with business like methods and revenue streams

• Designs and fosters new relationship between technology -nature and people to attain the goal of Sustainable Development.

• Established in 1983

TARA

Development Alternatives Group - Mission

The Development Alternatives Group believes that the key to achieve sustainable development is the creation of sustainable livelihoods in large numbers

SL

social equity

environmental quality

economic efficiency

TARA

DA Group Mission – Its Meaning

Sustainable livelihoods implies…... informed and empowered communities ……with access to dignified and viable income generation opportunities

……and a clean and healthy environment

SL

Informed and empowered communities

clean & healthy environment

dignified & viable income generation

opportunities

TARA

Employment

Enterprise development

Income Generation

Skill Development for Green Jobs

Social Enterprise Models

NRM

Clean Technology

Clean & Green Environment

Ecosystem Services

Low Carbon Pathways

Institution development

Basic needs

Empowered Communities

Accessing entitlements

Multi-stakeholder action Trip

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TARA

DA Group R&D (Innovation) Scaling up and Commercialization

Water Testing & Purification

Habitat Products & Services

Energy services

Handloom textiles

Paper recycling

Development Alternatives

Group

Development Alternatives (Innovation)

TARA (Incubation)

TARAhaat Information

and Marketing

Services Ltd.

TARALIfe Sustainable

Solutions Pvt. Ltd.

TARA Machines & Tech Services

Pvt. Ltd.

Program Development and

Innovation Habitat, Energy, Water, NRM,

Livelihoods, Adult Literacy

TARA

TARA

TARA - Incubation Engine of DA Group

Capacity Building Management

Services

Sustainable Business

Development

Entrepreneurs

Local Communities

Incubation Eco-system

Dev

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Innovation

Aggregators

Impact at scale

Implementation

Influence

Enterprises

Investor/Donor

TARA

Our Goal

“Build capacity, develop business models and manage processes to create economic, social and environmental value

on a large scale.”

TARA – the “Incubation” engine

Business Domains

Sustainable Business Solutions

Community Development Solutions

Capacity Building Solutions

TARA

The Models focus on

People and Nature

…eradicate poverty, regenerate the environment,

bring meaning and dignity into work

Create impact at scale

TARA

3 Examples

Literacy to Self Reliance – an ICT Based Model for Women Empowerment

Aqua + a Business Model for Safe Drinking Water

TARAgram – an Aggregation Model

TARA Literacy to Self-Reliance

ICT based Model for Women Empowerment

TARA

Women made literate

Trained on life & vocational skills

Trained on Enterprise Dev.

Employment Facilitation

Enterprise Setup

Facilitation

Self-Reliant, Empowered and Income Generating Community

Market Linkages

FAC

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THE CONCEPT

Literacy Life Skills Vocational Skills Enterprise Dev.

TARA

TARA Akshar+

Functional Literacy and Numeracy

A minimally trained instructor

+ a laptop

+ a highly intelligent software

Teaches an illiterate person:

• to read and write in Hindi

• do basic arithmetic

In just 2 hours a day for 56 days

65,000+ women made literate so far!!

TARA

TA+: Break-through Technology

Uses Advanced Cognitive Innovations:

• Strong learning and reinforcement aids

• Latest memory enhancing techniques

• Effective methods to maximize retention

TARA

Results – 8 States in India (2007 to 2012)

States Covered: Bihar, Jharkhand, M.P, U.P, Delhi, Rajasthan, Haryana, Uttarakhand Learners Started - 61,492 Learners Dropped Out - 871 Appeared For Exam - 60, 501 Learners Failed Exam - 718 Learners Passed Exam - 59,903 Pass Percentage - 97%

Currently, 20,000 women being made literate across UP, India

TARA

TA+ Recognitions & Certifications

National Literacy Mission

Department of Administrative Reforms

and Public Grievances

Wall Street Journal

Ministry of Tribal Affairs

TARA

TARA

TARA

TARA

Two Drops of Magic

Business Model – Aqua+

TARA

Business Model – Aqua+

Water Facts

Globally water borne diseases kill more young children than AIDS, malaria and measles combined! [www.water.org]

The same as EIGHT 200-Person Jumbo Jets crashing to ground EACH DAY !! [www.water.org]

Annually, safer water can prevent:

• 1.4 million child deaths from diarrhea

• 860 000 child deaths from malnutrition

• 500 000 deaths from malaria

[World Health Organization]

Each year, in India, over 5,00,000 deaths are attributed to diarrhea alone.

TARA

Marketing Plan for 2011 ~ 12 Aqua+

Product Description

The product has the following features:

• Brand name : Aqua+

• 50ml Sodium Hypochlorite solution (liquid chlorine)

• Can treat 500 litres of water

• Clear instructions in English and Hindi

• Shelf life of 6 months from date of manufacturing

The product is very easy to use:

• Add ½ cap in 20 litres of water or 2 drops per litre

• Wait for 30 mins

• Now water is safe to drink

• MRP of product is Rs. 30

TARA

Go-to-market Strategy Distribution Channels:

Trust is the key to establish reliability

1. Social Enterprises 2. Govt. channels

− Capitalize on established trust for entry level acquisition

− Stock Aqua+ at local shops, chemists etc.

− ASHA workers

− Anganwadi workers

TARA

Marketing Plan for 2011 ~ 12 Sustainability

For the consumer:

• Affordable

• Easy to use

• Readily available

• Aspirational

For channel partner:

• Social impact

• Profitable (40% margin)

• Risk-free

• Tap into existing delivery network

TARA

Marketing Plan for 2011 ~ 12 Aqua+

Strategy for Growth

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TARA Channel Partner

Direct Sales

Retail Sales

Delivery Channel for Aqua+

Events / Demos

D2D Campaign

Wall Paintings

TARA Channel Partner

Social Marketing for Aqua+

100,000 bottles sold as pilot and established product acceptability

1,000,000 bottles to be sold in next one year

TARA

Aggregation Model

TARA

Functions of a Meso-level “Market Maker” for BoP

TARA

TARA 23/10/2013

International Conference on “Green Enterprises and Green Industrial Parks”

•Use waste materials like denim, hosiery, fiber wastes, Tetrapak etc. to produce paper •Create livelihood security by market access to the BoP by promoting Ethically sourced value added products

TARA

……...... And Beyond

TARA

……...... And Beyond ……….……. And Beyond

TARA

Product development – Standardized, decentralized

Product development for each material in chain – Raw material aggregation

Capacity building – Skills and Techniques

Modernize old skills and techniques

Relieve stress points in value chain

As an Aggregator

TARA

Eco-system of Recycling Enterprise Development

23/10/2013

• Innovation

• Dissemination

• Capacity building

• Resource center for process, market

• Ready platform

Innovation-Dissemination-Capacity Building-Resource Center-Platform

Ecosystem of Recycling Enterprise Development

TARA

TARA Paper Unit at TARAgram Campus, Bundelkhand, Central India

TARA

Future Outlook for scale

Networking with large institutional networks and agencies

Vocational Training and innovative technologies

Intervention in different value chain

Fibre and Spices

Strategic Market tie-ups and replication of concept

Social Entrepreneurs and more TARAgram stores

TARA

Challenges

• Dynamic, ever-changing markets

• Communication of Innovative Products

• Modernizing ancient practices

• Investments for the aggregation support

system

• Comtemprorzinging traditional skills

• Dependency on middle men

• Use of simple tools and technologies

TARA

Thank You!!