Ad File Presentation

Ad File by

Tatyana Danilova

Ad File by

Tatyana Danilova

MCOMMS 230MCOMMS 230

1. A Good Ad Mac vs. PC

1. A Good Ad Mac vs. PC

QuickTime™ and a decompressor

are needed to see this picture.

Mac vs. PC is one ofthe most creative andentertaining ads. Theyare very clever and describe the weaknessesof Windows/PC.

2. A Bad Ad2. A Bad Ad

QuickTime™ and a decompressor

are needed to see this picture.

It not clear what is advertised unlessthe audienceknows that Wrangleris the brand of jeans.The tag line doesnot make much sense either.

3. Brand Ad3. Brand Ad

QuickTime™ and a decompressor

are needed to see this picture.

4. Public Service Ad4. Public Service Ad

QuickTime™ and a decompressor

are needed to see this picture.

5. Example of Inaccuracy5. Example of Inaccuracy

QuickTime™ and a decompressor

are needed to see this picture.

The picture of the rustic oven chips doesnot correspond with the slogan“Eat your greens”. In reality the slogan refers to the FSA greenLights on the packaging. But the implication on the ad is aimed at the product itself.

6. Puffery6. Puffery

QuickTime™ and a decompressor

are needed to see this picture.

It praises the weight-lossproduct with the picturesof a man who supposedlygot a six-pack in 8 weeks.It is a subjective opinion,which is not proved byindependent research orthe government.

7. Bad Taste7. Bad Taste

QuickTime™ and a decompressor

are needed to see this picture.

It is a bad tastead because it is not appropriateart and location.Children are exposed to it besides the target market.

8. Harmful Female Stereotype8. Harmful Female Stereotype

QuickTime™ and a decompressor

are needed to see this picture.

9. Harmful Minority Stereotype9. Harmful Minority Stereotype

QuickTime™ and a decompressor

are needed to see this picture.

10. Harmful Older Stereotype10. Harmful Older Stereotype

QuickTime™ and a decompressor

are needed to see this picture.

11. Violent Ad11. Violent Ad

QuickTime™ and a decompressor

are needed to see this picture.

12. Controversial Product12. Controversial Product

QuickTime™ and a decompressor

are needed to see this picture.

13. Gambling Ad13. Gambling Ad

QuickTime™ and a decompressor

are needed to see this picture.

14. Subliminal Ad14. Subliminal Ad

QuickTime™ and a decompressor

are needed to see this picture.

It is a subliminal ad because itpictures beautiful teenage modeldrinking milk. Subconsciously, itaffects the younger crowd with the message that it is “cool” todrink milk.

15. Describe the Target Market of an Ad15. Describe the Target Market of an Ad

QuickTime™ and a decompressor

are needed to see this picture.

This ad targetsyounger as well as older progressive people. The adshows that theproduct is fun, hip and cool to have.

16. A Bad Newspaper Ad16. A Bad Newspaper Ad

QuickTime™ and a decompressor

are needed to see this picture.

17. Internet Ad17. Internet Ad

QuickTime™ and a decompressor

are needed to see this picture.

18. Example of a Good Media Buy18. Example of a Good Media Buy

QuickTime™ and a decompressor

are needed to see this picture.

This is a great media buybecause it definitely attracts attention of peoplewho use shopping carts to buy groceries. It affects thefeelings when placing the food in the little kid’s hands and seeing the hungry eyes. It inspires to donate to the food bank or other charity.

19. Creative Approachesa. Hard Sell

19. Creative Approachesa. Hard Sell

QuickTime™ and a decompressor

are needed to see this picture.

It is an ad for a hard sell, becausepeople do moreresearch when purchasing a car. Itis a pricy productwith many compe-titors. The ad mustbe very creative.

19. Creative Approachesb. Soft Sell

19. Creative Approachesb. Soft Sell

QuickTime™ and a decompressor

are needed to see this picture.

It is an ad for a softsell, since it advertises the product that is consumed almostevery day.

19. Creative Approachesc. Lecture

19. Creative Approachesc. Lecture

QuickTime™ and a decompressor

are needed to see this picture.

The person in thead talks to the reader and sharesimportant informationregarding the drug.

19. Creative Approachesd. Drama

19. Creative Approachesd. Drama

QuickTime™ and a decompressor

are needed to see this picture.

The ad illustrates the minglingamong the participants. They are not addressing the consumer looking at the ad.

20. Message Formatsa. Straightforward

Factual

20. Message Formatsa. Straightforward

Factual

QuickTime™ and a decompressor

are needed to see this picture.

20. Message Formatsb. Demonstration

20. Message Formatsb. Demonstration

QuickTime™ and a decompressor

are needed to see this picture.

20. Message Formatsc. Comparison

20. Message Formatsc. Comparison

QuickTime™ and a decompressor

are needed to see this picture.

20. Message Formatsd. Problem - Solution

20. Message Formatsd. Problem - Solution QuickTime™ and a

decompressorare needed to see this picture.

20. Message Formatse. Slice of Life

20. Message Formatse. Slice of Life

QuickTime™ and a decompressor

are needed to see this picture.

20. Message Formatsf.

Spokesperson/Endorser

20. Message Formatsf.

Spokesperson/Endorser

QuickTime™ and a decompressor

are needed to see this picture.

20. Message Formatsg. Teaser

20. Message Formatsg. Teaser

QuickTime™ and a decompressor

are needed to see this picture.

21. Example of Slogan21. Example of Slogan

QuickTime™ and a decompressor

are needed to see this picture.

22. Example of a Tag Line22. Example of a Tag Line

QuickTime™ and a decompressor

are needed to see this picture.

23. Ad That Delivers Learning23. Ad That Delivers Learning

QuickTime™ and a decompressor

are needed to see this picture.

24. Ad That Stimulates Action24. Ad That Stimulates Action

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesa. Direct Benefit

25. Headlinesa. Direct Benefit

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesb. Reverse Benefit

25. Headlinesb. Reverse Benefit

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesc. Factual

”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.

25. Headlinesc. Factual

”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesd. Command

25. Headlinesd. Command

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinese. How to

25. Headlinese. How to

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesf. News

25. Headlinesf. News

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesg. Curiosity

25. Headlinesg. Curiosity

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesh. Question

(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)

25. Headlinesh. Question

(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesi. Association

25. Headlinesi. Association

QuickTime™ and a decompressor

are needed to see this picture.

25. Headlinesj. Humor

25. Headlinesj. Humor

QuickTime™ and a decompressor

are needed to see this picture.

26. Example of Bad Typography26. Example of Bad Typography

QuickTime™ and a decompressor

are needed to see this picture.

It is hard to read the message. The idea is good, but a differentfont would work better.

27. Layout Formatsa. Picture Window

27. Layout Formatsa. Picture Window

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsb. All Art

27. Layout Formatsb. All Art

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsc. Grid

27. Layout Formatsc. Grid

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsd. Dominant Type

27. Layout Formatsd. Dominant Type

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatse. Circus

27. Layout Formatse. Circus

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsf. Frame

27. Layout Formatsf. Frame

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsg. Mondrian

27. Layout Formatsg. Mondrian

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsh. Silhouette

27. Layout Formatsh. Silhouette

QuickTime™ and a decompressor

are needed to see this picture.

27. Layout Formatsi. Band

27. Layout Formatsi. Band

27. Layout Formatsj. Axial

27. Layout Formatsj. Axial

QuickTime™ and a decompressor

are needed to see this picture.

28. Principles of Designa. Direction

28. Principles of Designa. Direction

QuickTime™ and a decompressor

are needed to see this picture.

Visually the slogan is connectedto the product. The art directsthe attention of the reader to the Aspirin box.

28. Principles of Designb. Dominance

28. Principles of Designb. Dominance

QuickTime™ and a decompressor

are needed to see this picture.

The art depicts the dominantelement in the middle of the ad.

28. Principles of Designc. Unity

28. Principles of Designc. Unity

QuickTime™ and a decompressor

are needed to see this picture.

Several elements in the artare united into one forming a picture of a blueberry cup.

28. Principles of Designd. White Space

28. Principles of Designd. White Space

QuickTime™ and a decompressor

are needed to see this picture.

There is a lot of white space, which makes it look clean anduncluttered.

28. Principles of Designe. Contrast

28. Principles of Designe. Contrast

QuickTime™ and a decompressor

are needed to see this picture.

The art colorsused for the adcreate a contrastwith a clear message.

28. Principles of Designf. Balance

28. Principles of Designf. Balance

QuickTime™ and a decompressor

are needed to see this picture.

The art is very creative anddepicts a visual balanceof the graphics.

28. Principles of Designg. Proportion

28. Principles of Designg. Proportion

QuickTime™ and a decompressor

are needed to see this picture.

The art is proportionate in a creative way, which does notmake the ad boring.

28. Principles of Designh. Simplify

28. Principles of Designh. Simplify

QuickTime™ and a decompressor

are needed to see this picture.

Simple design, very clean and to the point.

29. Direct Mail Piece29. Direct Mail Piece

QuickTime™ and a decompressor

are needed to see this picture.

30. Direct Response Ad30. Direct Response Ad

QuickTime™ and a decompressor

are needed to see this picture.

31. Sale Promotion PieceExample 1

31. Sale Promotion PieceExample 1

QuickTime™ and a decompressor

are needed to see this picture.

31. Sale Promotion PieceExample 2

31. Sale Promotion PieceExample 2

QuickTime™ and a decompressor

are needed to see this picture.

32. B-2-B Ad32. B-2-B Ad

QuickTime™ and a decompressor

are needed to see this picture.