A Social Media Guide for Small Business Owners

Preview:

DESCRIPTION

Social Media is the newest marketing tool. With minimum investments create viral social media campaigns and reach out to your targeted market. Follow the presentation and learn how to create an effective and successful Social Media Campaign for small business owners.

Citation preview

NEWEST MARKETING TOOL

SOCIAL

MEDIA

SOCIAL MEDIA

CAMPAIGNS CAN

GO VIRAL

INSTANTLY

BUT If the concept, strategy & planning is unclear ..you are a LOSER..!

LIKE THEM

Thought social media would work wonders ….but it just didn’t CLICKkkk…

GIVEN BEST EFFORTS

BUT Alas!!

NO SUCCESS…

SMALL BUSINESS OWNER

I THOUGHT IT WOULD GO VIRAL !!!

I M REALLY CONFUSED…

WHAT’S WRONG WITH CAMPAIGNS OF SMALL BUSINESS

First understand the audience you are targeting

Don’t Spam Your Fans, Followers and Circles with unsolicited sales pitches, posting the same updates over and over, and sending private messages after being asked to stop.

Don't Lie

or Mislead

to your

followers

Don’t Share Too Much posts in your updates

Don’t Self-Promote

All

the

Time

How Small Business

Should Use

Social Media

A WELL

DESIGNED

PROFILE

IS

MUST

USE COMPNAY LOGO

FOR AVATAR

Use Industry specific

POSTS

Highlight Business insights

Product

updates

Industry

news

Highlight

Highlight

Answer every FAQ related to business and business

achievements

USE #tags

A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on micro blogging and social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit.

Connect with Facebook

Connect with Twitter

Interconnect every social media profile, so that posts can be shared automatically in every connected account.

Maintain Your Account Regularly…

TELL PEOPLE ABOUT YOUR RESEARCH AND STAY UPDATED…

AUTOMATICALLY SHARE EVERY BLOG POST TO MULTIPLE SOCIAL MEDIA

PLATFORMS

ONLINE

TIME 2:35

loading

SHARE

Highlight

Customer Testimonial

Use Interesting funny facts, quotes and great visuals in your posts.

A simple question to the community may trigger an…

…interesting discussion

CREATE

FAN

PAGES

are innovative enough so that

Make sure your campaigns

your brand gets a

voice

Offer Discounts and Promo Codes

You can stay connected to your customers through Social Network Profiles by posting discounts and promotional codes for your business products and services.

When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response.

Conversation Matters…

USE SOFTWARE

to schedule POSTS so that your feeds look alive when you are not available.

Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Just be sure the quality meets high standards and drive audience