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A Social Media Guide for Small Business Owners

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Social Media is the newest marketing tool. With minimum investments create viral social media campaigns and reach out to your targeted market. Follow the presentation and learn how to create an effective and successful Social Media Campaign for small business owners.

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Page 1: A Social Media Guide for Small Business Owners
Page 2: A Social Media Guide for Small Business Owners

NEWEST MARKETING TOOL

SOCIAL

MEDIA

Page 3: A Social Media Guide for Small Business Owners

SOCIAL MEDIA

CAMPAIGNS CAN

GO VIRAL

INSTANTLY

Page 4: A Social Media Guide for Small Business Owners

BUT If the concept, strategy & planning is unclear ..you are a LOSER..!

LIKE THEM

Page 5: A Social Media Guide for Small Business Owners

Thought social media would work wonders ….but it just didn’t CLICKkkk…

GIVEN BEST EFFORTS

BUT Alas!!

NO SUCCESS…

SMALL BUSINESS OWNER

Page 6: A Social Media Guide for Small Business Owners

I THOUGHT IT WOULD GO VIRAL !!!

Page 7: A Social Media Guide for Small Business Owners

I M REALLY CONFUSED…

Page 8: A Social Media Guide for Small Business Owners

WHAT’S WRONG WITH CAMPAIGNS OF SMALL BUSINESS

Page 9: A Social Media Guide for Small Business Owners

First understand the audience you are targeting

Page 10: A Social Media Guide for Small Business Owners

Don’t Spam Your Fans, Followers and Circles with unsolicited sales pitches, posting the same updates over and over, and sending private messages after being asked to stop.

Page 11: A Social Media Guide for Small Business Owners

Don't Lie

or Mislead

to your

followers

Page 12: A Social Media Guide for Small Business Owners

Don’t Share Too Much posts in your updates

Page 13: A Social Media Guide for Small Business Owners

Don’t Self-Promote

All

the

Time

Page 14: A Social Media Guide for Small Business Owners
Page 15: A Social Media Guide for Small Business Owners

How Small Business

Should Use

Social Media

Page 16: A Social Media Guide for Small Business Owners

A WELL

DESIGNED

PROFILE

IS

MUST

USE COMPNAY LOGO

FOR AVATAR

Page 17: A Social Media Guide for Small Business Owners

Use Industry specific

POSTS

Page 18: A Social Media Guide for Small Business Owners

Highlight Business insights

Product

updates

Industry

news

Highlight

Highlight

Page 19: A Social Media Guide for Small Business Owners

Answer every FAQ related to business and business

achievements

Page 20: A Social Media Guide for Small Business Owners

USE #tags

A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on micro blogging and social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit.

Page 21: A Social Media Guide for Small Business Owners

Connect with Facebook

Connect with Twitter

Interconnect every social media profile, so that posts can be shared automatically in every connected account.

Page 22: A Social Media Guide for Small Business Owners

Maintain Your Account Regularly…

TELL PEOPLE ABOUT YOUR RESEARCH AND STAY UPDATED…

Page 23: A Social Media Guide for Small Business Owners

AUTOMATICALLY SHARE EVERY BLOG POST TO MULTIPLE SOCIAL MEDIA

PLATFORMS

ONLINE

TIME 2:35

loading

SHARE

Page 24: A Social Media Guide for Small Business Owners

Highlight

Customer Testimonial

Page 25: A Social Media Guide for Small Business Owners

Use Interesting funny facts, quotes and great visuals in your posts.

Page 26: A Social Media Guide for Small Business Owners

A simple question to the community may trigger an…

…interesting discussion

Page 27: A Social Media Guide for Small Business Owners

CREATE

FAN

PAGES

Page 28: A Social Media Guide for Small Business Owners

are innovative enough so that

Make sure your campaigns

your brand gets a

voice

Page 29: A Social Media Guide for Small Business Owners

Offer Discounts and Promo Codes

You can stay connected to your customers through Social Network Profiles by posting discounts and promotional codes for your business products and services.

Page 30: A Social Media Guide for Small Business Owners

When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response.

Conversation Matters…

Page 31: A Social Media Guide for Small Business Owners

USE SOFTWARE

to schedule POSTS so that your feeds look alive when you are not available.

Page 32: A Social Media Guide for Small Business Owners

Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Just be sure the quality meets high standards and drive audience