7scenes - The (Urban) Landscape as an Exhibition Space

The (Urban) Landscape

as an Exhibition space

Waag SocietyMedialab - creative technology for social innovation

Waag SocietyHealth/Care, Public Domain, Culture & Arts, Education

Culture Domain & Locative Media AtelierCreating new cultural experiences on location

Cultural context: Inside <-> Outside <-> On the web

Places - more than geographyhave histories, invoke behavior, are personal, physical & virtual

The (urban) landscape as your exhibition space

(Urban) landscape

Rich in contentCultural meaning, historic events, demographics and more

Rich in physical landmarksBuildings, squares, monuments, paths, structures, natural elements, etc

Personalpersonal memories and associations, social connections

The (urban) landscape as your exhibition space

Archives

Richness in heritage collections

Often natural relationships with locations

Many collections are digitized

Not all collection items (easily) accesible

Mobile phone: “swiss army knife”always on, always linked in, location & context-aware

Mobile phoneEveryone More phones than people

Online flat-fee internet device

Media Full media device: capture & playback all rich media

Location Navigation device (GPS, WiFi, GSM)

by 2013 one in every three phones sold will be a smartphone

GPS-enabled handsets are expected to reach 560 million units in 2012

Consider the city as an extension of a museum!

How will we experience mobile culture?

How will we shape this

new cultural mobile space?

A new active and social space with on-demand info.For city residents, “culturists” & (inter)national tourists

It’s more than a collection of points-of-interest

Wikipedia information nodes on Google Maps.

“All the world is a stage and all men and women merely players” narrative, gameplay, suspense, social interaction, drama, emotion

creating scenario’sdesigning rules

directing interaction

Ingredients for a new mobile cultural experience.

The recipelocations & landmarks + rich media content +

thematic grouping + narrative +

navigation + (game)rules for (social) interaction

personal trigger (GPS), perception & input

=

new experience

Mobile is a new publishing channel for culture!

But first why?Innovation

Provide new innovative cultural experiences to your audience

AccessibilityExpand accessibility of cultural content for your audience

Expand audienceAppeal to new target groups

Entrepreneurship Be part of a new market place for cultural entrepreneurs

ContributionContribute to the quality of the overall cultural city experience

Some formats & cases

Your mobile phone as your cultural compass

Your mobile phone as your cultural compass

The basics: rich media on location

How the combination of physical surroundings, media content,

your perception, your position as trigger

can create new meaning

Stadsarchief Amsterdam - Christiaan Andriessen

Drawings from the diary of Christiaan Andriessen 1805 - 1808

Stadsarchief Amsterdam - Christiaan Andriessen

Drawings from the diary of Christiaan Andriessen 1805 - 1808

Stadsarchief Amsterdam - Christiaan Andriessen

Drawings from the diary of Christiaan Andriessen 1805 - 1808

Anne Frank

Exploring Anne Frank’s direct neighborhood

Maps & navigation

The power of maps & navigation• navigating cultural content

• using other maps changes perception• e.q. Historic maps, fantasy maps, demographic maps

• rich dutch cartography history

Fort Amsterdam - Discover New Yorks Dutch roots

www.fortamsterdam.org

Fort Amsterdam - Discover New Yorks Dutch roots

www.fortamsterdam.org

Fort Amsterdam - Hudson ’09 - 400 year anniversary

www.fortamsterdam.org

Choose a subject or theme and the narrative structure

(non)lineair / layered / interactive / character perspective

Context & Narratives

Tijdmachine - Beemster - Het Land van Leeghwater

Time travel to Holland’s golden ages by car

Tijdmachine - Beemster - Het Land van Leeghwater

Time travel to Holland’s golden ages by car

Tijdmachine - Beemster - Het Land van Leeghwater

Time travel to Holland’s golden ages by car

(Game) rules for (social) interaction

(Game) rulesCompetition element

Active participationPuzzle solving / Missions / Treasure hunt

Collecting objects / Role playing / Territory control

• sharing / messaging / marking / collaborating /

• searching / annotating / leaving opinions

What classic game would work on location?

Distributed teams perform assignments in online

information retrieval and media creation.

Distributed teams perform assignments in online

information retrieval and media creation.

Distributed teams perform assignments in online

information retrieval and media creation.

Frequency 1550The right balance: gameplay, narrative & interaction on location

Future heritage: creating a personal relationship.

future heritageAdding personal opinions to official collections

many different personal perspectives (multicultural society)

Respond using media

Opinions trigger new opinions

Rituals - 2008 Year of Religious Heritage

people are invited to tell stories of their personal religious rituals

Culture education

Culture education

new ways to explore your surroundings

situation-based and experienced-based learning

relate to school subjects

Learn by creating and playing location-based games

Games AtelierLearn about citizenship in Amsterdam’s Oosterpark

How will we shape this new cultural mobile space?

Opportunities & Challenges

a new mobile publishing channel

new possibilities for cultural entrepreneurship

new collaborations connecting organisations, collections & activities

quality control & content creation

hassle free access penetration, installation & configuration & (custom) logistics

simple payment & international roaming costs

How will we shape this new cultural mobile space?

So what scenario are you thinking about right now?

7scenes - www.7scenes.comThe world is a stage and you’re the director!

7scenes

a Waag Products start-up

a new mobile and online platform

to create, play and share GPS games and tours

location-based content publisher for organisations

that want to deliver new mobile experiences to their audiences

Your project in 4 stepsStep 1: project setup

step 1: project setup

get a subscription

get informed through workshops

set up your project site at 7scenes.com/[your_project]

manage your accounts

Your project in 5 stepsStep 1: project setup

Your project in 4 stepsStep 2: create & publish

step 2: create & publish

create concepts & content

get help through workshops

create scenes using different game and interactive tour formats

publish scenes to everyone and/or create events

Your project in 4 stepsStep 2: create & publish

Your project in 4 stepsStep 3: play

step 3: play

download 7scenes mobile client

get/distribute 7scenes account

play scenes around you and/or events

navigate locations and interact with content & players

Your project in 4 stepsStep 3: play

step 3: play

download 7scenes mobile client

get/distribute 7scenes account

play scenes around you and/or events

navigate locations and interact with content & players

Your project in 4 stepsStep 4: share

step 4: share

each scene has its own page

user traces, interaction and media are archived for playback

optional live broadcast

all projects & their scenes visible at 7scenes.com

Your project in 4 stepsStep 4: share

Thanks! Questions?

ronald@7scenes.com

ronald@waag.org