1 Flowers Expo 2013 Moscow ¤ 09-11 September 2013 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE

1 Flowers Expo 2013 Moscow ¤ 09-11 September 2013

INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR

FLORICULTURE AND LANDSCAPE DESIGN

09-11 September, 2013Crocus Expo International Exhibition Center

Moscow

FlowersExpo-2013

International Exhibition Flowers Expo is the most important event for professionals in flower business, floriculture, floristic and landscape design.

Flowers Expo Exhibition – entire industry of floriculture, flower business, flower arrangement and landscape design

Flowers Expo Project is a complete business platform used to explore new trends in floriculture and to promote innovations. It is a capacious resource for attracting new investments, strategic partners and information, an opportunity to expand your business contacts and friendship. Our exhibition is a mirror of steadily growing potential, capacity and prospects of the Russian flower market.



Main Exhibition Sections • Flowers and Plants - 56% • Floristic and Design - 20% • Machinery and Technologies - 14% • Landscape and Ecology - 10%

Exhibition Statistics

Participants 355 participants from 25 countries

• International participants - 51%

• Russian companies - 175 • International companies - 180

Visitors 13 050 visitors • Russian visitors from 66 Russian regions • International visitors from 26 countries


Russian and international exhibitors highly appreciate positive business results of their participation in FlowersExpo, its good reputation, professional viability and friendly atmosphere.

Countries leading in the total number of participants, companies and occupied exhibition space:

• Russia - 137 - 1840 sq.m • Holland - 67 - 450 sq.m • Colombia - 33 - 399 sq.m • Ecuador - 18 - 322 sq.m • Israel - 6 - 114 sq.m • Italy - 5 - 162 sq.m


355 exhibitors from 25 countries of the world took part in the exhibition in 2012. The exhibition was visited by 13 050 people from 27 countries including specialists from 66 regions of the Russian Federation.


• Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock.

• Designers and manufacturers of greenhouses, greenhouse equipment, production materials, machinery and equipment for production and selling of flowers and plants for floriculture, nurseries and landscaping.

• Producers and sellers of decorative products from ceramic, glass, metal and accessories for floristic and design.

• Producers and sellers of garden equipment, materials and accessories for recreation.

• Research and design institutions, botanical gardens, educational establishments, breeding companies, breeders, scientists.

• Landscape companies, florists, designers, landscape architects.

• Companies rendering floristic, landscape, consulting, logistics and IT services.

• Publishers and sellers of specialized literature, information agencies.

• Professional and public associations and unions.

Exhibition Participants


• Production and breeding of flowers and plants• All species and varieties of cut flowers and pot plants• Products of ornamental and fruit nurseries: trees,

shrubs, perennials• Seeds, bulbs, tubers and planting stock of flowers and

ornamental plants• Packaging materials for transportation, selling and

arranging of flowers• Export, import, wholesale and retail trade in floral

products

Exhibition SectionsFlowers and Plants

Equipment and Technologies• Constructions and equipment for greenhouses and

winter gardens• Machinery, production equipment and materials for

floriculture, nursery sector and landscape design• Equipment for trading rooms and pavilions• Equipment and packaging for flowers transportation

and selling • Grounds, fertilizers, plant protection means• Garden implements for professionals and amateurs


• Accessories and related products for floristic and design

• Dry and artificial flowers and plants• Floral compositions from fresh flowers, natural and

synthetic materials • Christmas trees, decorations and accessories, original

compositions and gifts• Decorative applied products: vases, pots, containers

of various shapes

Exhibition SectionsFlower Arrangement and Design

Landscape and Ecology• Small architectural forms, garden furniture, sculpture• Garden engineering equipment• Equipment, materials for recreation in the garden

and camping• Nature friendly, “green” developments and materials

for landscape design, production and garden• Literature, software for floriculture, landscape design,

flower arrangement and topiary art

IT, Services, Consulting, Logistics


• Owners, top managers and specialists of the largest companies, producers and consumers of flowers, ornamental and related products

• Representatives from Russian and international wholesale and retail companies, garden centers and flower salons

• Specialists engaged in floriculture, floristic, landscape architecture and ecology

• Representatives of shipping and logistics companies, financial structures providing flower business

• Owners and representatives of mass media, publishers, online resources

• End product consumers, members of public and amateur associations and unions, gardeners, lovers of flowers

Exhibition VisitorsAll interested local and foreign consumers from Russian regions, CIS and oversees countries:

Interests and Preferences of Visitors

• Flowers and plants - 65% • Floristic and design - 34% • Machinery and technology - 18% • Landscape and ecology - 16% • Other - 12%

Visitors’ competence in making decisions regarding purchases and delivery

• Make decisions - 38% • Take part in making decisions - 34% • Do not take part in making decisions - 18%


Exhibition Visitors


Exhibition VenueCrocus Expo International Exhibition Center (Crocus Expo IEC) is the most advanced exhibition complex on the territory of Russia, one of the world’s largest and promising exhibition venues. IEC has created optimum conditions for holding large international exhibitions on various subjects with participation of Russian and international companies.

The Center has a developed infrastructure of services for participants and visitors including: customs terminal, rigging service, cloakroom, service centers, bank branches, taxi booking office. The latest security systems ensure secure work environment during exhibition, mounting and dismantling periods.

Crocus Expo is a UFI member in the categories Exhibition Organizer and Exhibition Center.


Exhibition VenueCrocus Expo International Exhibition Center

Easy access for vehicles on the outer side of the Moscow Ring Road. There are several exits from the highway leading to the Pavilions.

Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Center from the center of the capital.

Exit from Myakinino metro station is located right on the grounds of Crocus Expo.

• 560 000 sq.m of exhibition space • 3 Pavilions • 19 Exhibition Halls • 49 Conference Halls technically equipped

in accordance with the latest international standards

• 22 000 free parking spaces for cars


Exhibition Business Program

• Forum for the sector professionals:

It is expected that about 2500 people will take part in the exhibition business program.

• Conferences • Seminars • Presentations • Master classes

• Open Russian Championship on Professional Floristic RUSSIAN CUP-2013

• Shows and performances of floristic schools and the best florists organized by exhibition participants and partners


Competition Program of the Exhibition

• Competition for the best innovative decision

• Competition for the best product quality

• Competition “Novelties of the Year”

• Competition for the best display design


Prerequisites for development of the section “Christmas Floristics, Accessories, Guifts, Interior Design”

• Increase in the number of exhibition companies displaying accessories and related products for flower arrangement and design• Presence at the exhibition of a large

number of Russian florists and designers• The right time for wholesale companies

to start season sales of new collections• Positive results for the participants of

the previous exhibition displaying Christmas paraphernalia.


Benefits of participating in FlowersExpo-2013• Promising exhibition project showing stable

growth and development • Representative composition of participants from

25 countries. The latest products and innovations in two Pavilions of Crocus Expo, modern Exhibition Center

• The most advanced exhibition venue in Moscow with convenient location, accesses and guaranteed quality of the exhibition service

• Professional team with long-term experience in organization of international flower shows

• Optimum participation conditions in terms of “costs/result” ratio

• Effective targeted advertising campaign• Special programs for attracting business visitors

from Russia and abroad• Intensive business program, competitions,

educational and entertainment events • Optimum exhibition dates that perfectly fit into

the International Exhibition Calendar


Three reasons to opt for the International exhibition FlowersExpo-2013 as a platform for promoting your products and services, and business development:

FlowersExpo is your key to the green business of Russia

• Support of the professional community

• Modern exhibition venue

• High appreciation of FlowersExpo-2012 by its participants


Exhibition Advertising Campaign

• Advertising in 29 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Germany, Taiwan, Colombia and Ecuador• Promotion of FlowersExpo project at the

leading international and specialized exhibitions in Russia and abroad: Horti Fair (Holland), IPM (Germany), Flower Show (Turkey), Proflora (Colombia), IFEX (Japan), AstanaFlowersExpo (Kazakhstan), Flower Tech (Ukraine).• Advertising in mass media, and on

popular TV channels • Outdoor advertising in the city of

Moscow• Direct search-based advertising starting

from January, 2013


Exhibition Advertising Campaign

• Targeted e-mailing of information about the exhibition to more then 20 000 Russian specialists• Distribution of 3 000 information leaflets

and 15 000 invitation cards• Organization of on-line registration of

visitors and early matchmaking• Online advertising on specialized sites,

portals, forums, social networks• Android-Apps: FlowersExpo (FlowersExpo - Google Play)

Official Exhibition Web-site: www.flowers-expo.ru Page on Facebook:

www.facebook.com/flowersexpo.moscow

Page on Twitter: www.twitter.com/flowers_expo

http://www.flowers-expo.ru/

http://www.facebook.com/flowersexpo.moscow

http://www.facebook.com/flowersexpo.moscow

http://www.twitter.com/flowers_expo


Exhibition Partners

National Guild of Florists

Guild of Professionals in Landscape Industry

Association Greenhouses of Russia

Flowers Magazine

Floriculture Magazine

Information Portal GreenCom

General Information Partner

General Information Sponsor

General Internet Partner


Exhibition Organizers

Crocus Expo International Exhibition Center The owner of a modern exhibition venue

GreenExpo Ltd. Exhibition Company The owner and operator of the exhibitionProfessional team with many years of experience in organization of flower exhibitions and floristic competitions in Russia

ContactsGreenExpo Ltd. Exhibition Company Russia, 143000, Moscow regionCrocus Expo IEC Tel.: +7 495 221-12-51E-mail: [email protected]


See you atFlowersExpo-2013!

Thank you for attention!

Documents

1 Flowers Expo 2013 Moscow ¤ 09-11 September 2013 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE