3G Mobile Video Interactive Services

© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

3G mobile video interactive services

2006-05-08-Helsinki-Mobile_Monday_Claude Florin_V1.ppt

Claude FlorinMarketing Manager, HP OpenCall Business UnitMobile Monday Summit, Helsinki

May 8, 2006 Claude Florin - Mobile videointeractive services 2

Create and capture new demand• Consumers are looking

for “fun” user experience

SimplePersonalEnjoyableCommunity-enabler

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Demand evolution

Multimedia adoption

MusicGames

Video Photo

MMS

RingtonesRing-back

Presence + chat

MP3

Mobile TV

Push to video

time2.5Gwireline & wireless

IP broadband

Movieclips

SMS+

Voice portal

Content

Personal / C

ommunity

conference

Blogingmessagin

g

IPTV

Image source : 3 UK at 3GSM 2005

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Fun user experiences with 3G video

Personal

Simple

Enjoyablecontent

Communityoriented

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Nokia N90•2MP,1600 x 1200•VHS-quality video•Format MPEG-4, .mp4•Resolution CIF, 352x288•Rate 5-15 frame/s (light )•Audio AAC-LC

Web & RSS Mobile TV (DVB-H)

3G Video call

iTunes®

Music video bloging, podcasting

South by South West•Music & Media Conference•1300 musical acts•58 stages

http://server1.sxsw.com/2006/vlogs/grp1http://server1.sxsw.com/2006/vlogs/grp2

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Music video bloging, podcasting

http://www.myspace.com/kemopetrolband

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Music video bloging, podcasting

http://www.soundslikesuomi.com/frames.html

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Music video bloging, podcasting

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Video call completion and messaging

• Call completion by − Voice calls− Video message

• Record 30 s• Review / send

• Message delivery− MMS− Video portal call

• Call setup, introduction menu, playback

− WAP push− http://

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Video ring-back tones• Contents depending on− caller, − caller group, − time of day, − special days

• Content management− Buy-what-you-view− Gift Service− Content notification− Suspend/resume service− Exclude (black list)

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Mobile picture and video usage

Source: Kenton O’Hara HP Labs 2004, 2005

4%

Group taskTo share for performing a task

8%

Remote taskTo accomplish a task

10%

Personal taskTo support task without sharing

Tasks

35%

Group experience , shared moment, children, friends

21%

Send to friends or family in the moment or later

40%

Personal enjoyment or memories

Emotions

GroupsPerson to person

Individual

65% to be shared

34 p

ics

/ m

onth

50% small talk

28% Show + 22% Functional

Camera multimedia messaging

Video-calls45% move30% home20% work

5 v

-calls

+ 3

cl

ips

+

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Aspects of convergence• Broadband : ubiquitous

media distribution• Quadruple play : fixed

and mobile services• Decomposed of

business value chain : xSPs, xNOs

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Device convergence

May 8, 2006 Claude Florin - Mobile videointeractive services 14Storycast demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories

Personalized storytelling

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Mobile + broadcast interaction

Sources : BBC, Fun to Phone Solutions Oy, Hexia

Voice blog

Video calls

SMS-chat

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3G participation TV

GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

May 8, 2006 Claude Florin - Mobile videointeractive services 17GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

3G participation TV

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• Video, image content sharing

Sharing events with friends

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Infrastructure for differentiation and low cost• Create new markets

with

Enablers for multimedia, service access, personalization

Cross industry cooperation

Mixed edge and network services

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Align on IP Multimedia Subsystem

User equipment plane

IP backbone

Application planehh hh hh hh

Switching plane

Service delivery plane HSS

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Multimedia service creation

h OpenCall Media Platform + Video

Resource manager

Signalling

(SIP)

Media processing

Audiocodecs

Videocodecs

Configuration manager

OAM manager Alarm manager

CCXML interpreter VoiceXML interpreter

Web development

Network + devices integration

+ video+ audio+ voice

Soft DSP

Video user experiences

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IP

Multimedia service deployment

IMSServiceProvider

ApplicationProvider

VXML CCXML

h

h

Video portalapplication

Video contact center application

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• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging

Multimedia service value chain

• Interaction• DRM• Entertainment• Information• Communication• Digital goods

• Delivery• Location• QoS• Authentication• Multi Networks• Usage

Innovative Flexible

Applications,Services,Content

Service Retailers

Network Operators

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OpenCall service developers

Portugal 3G Video IP contact center with IVR

Collab

Germany Call completion, messagingSpeechD.

UK Participation TV events Voxsurf

Malaysia Sport communities 、 content sharing

NGC

Korea Rich video calls, content sharingFeelingK

Korea Video ring-back, content portalEluon

Korea Video IVR, video ring-backTelenity

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Conclusion• Create demand with fun

3G video user experiences leveraging both content and communities.

• Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs

• Enable differentiation and low cost using software infrastructure such as IMS