3D Printing and the New Age of Design

3D Printing And The New Age of DesignRomain Kidd, CMO, iMakr.com@RomainKidd - @iMakrStore

Who we are: the face of consumer 3D printing

• Founded in November 2012 by Sylvain Preumont.• Objective: to become the most recognised brand around consumer

3D printing.• Global ambitions, European focus (HQ in London).• Investing in projects operating in the 3D Printing sector (int. & ext.).

• Value-added reseller (before and after sale).• 30th April 2013: iMakr Store on Clerkenwell Road: world’s largest.• 1st May 2013: e-commerce platform at www.imakr.com.• Going mainstream: Selfridges.• Associated products (filament, parts, etc.) & services (training, rental,

Mini-You, Print On Demand, Print For Me, etc.).

• Free repository of designs validated as 3D printable.• Solving the problem of “what to print”.• Populated by users , tested by in-house designers.• White labelling opportunities.

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3D printing: technology

FDM

SLA

SLS04/12/2013 iMakr @ The Drum, 4 Minute Warning 3

3D printing: a short history

1960 1981 1987 1990 2000 2007 2010

First documented experience

First working

invention

3DSystems invents SLA

BMW orders its two first 3D printers

from EOS for DM 1m

First color 3D printer

under $40k

Up! sells for

$3,000

First commercial

multi-color 3D printer by Z-

Corp

2013

Stratesys buys

Makerbot for $500M+

First ABS FDM machine by

Stratasys

ReprapMakerbot

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3D printing: consumer materials

At home: PLA, ABS, but also Nylon, Laywood, PVA, etc.Toys, technical, education, fashion, interior design... (you name it, 3D Printing has it).

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3D printing: industrial materials

Ceramics, metals, glass, paper, living cells, etc.

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Get a design (1/3): CAD it yourself

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Get a design (2/3): 3D scan it

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Get a design (3/3): download it

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The product design process (before 3D printing)

1. Research2. Concept3. Design4. Development5. Specifications6. Prototype7. Testing8. Engineering9. Production04/12/2013

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Cost structure of the old design process

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Risk (or cost of failure)

Time(or cost)Research

Concept

Design

Specifications

Prototype

Engineering

Production

Testing

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The new design process

1. Have an idea.2. Iterate fast.

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Bob is a product designer

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… who sets off his 3D printer

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… and gets a v0 a few hours later

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Benefits

• Cost• Productivity• Collaborative

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Cost structure of the new design process

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Risk (or cost of failure)

Time(or cost)

Old design processNew design process with

desktop 3D printer

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If it makes sense for Ford…

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But that’s not all…

• Produce a working prototype with industrial 3D printers.

• You don’t even need to own a 3D printer!

• Produce as you sell: no stock, no risk.

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Revised cost structure of the new design process

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Risk (or cost of failure)

Time(or cost)

Old design processNew design process with

desktop 3D printer

New design process

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Remember when software was sold like this?

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Build, measure, learn… for your physical stuff

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This is an object

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Value will also be destroyed

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Future: impact on supply chain

… just don’t fantasize too much about manufacturing jobs coming back (need more evidence).

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What does it mean to be a brand in this scenario?

• Customization: what’s the right amount?• Sell more of less.• Interests & communities >> geographical

markets.• Print at home versus buy at the shop.

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Watch out: how long until this kid is a designer?

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The new age of design

1. As technological and technical barriers are removed more space for creativity.

2. Access to means of production everyone’s a designer.

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Future developments you should expect…soon

• New materials• Mixing material• Reduced cost• Simplicity

But…

• No general purpose 3D printer.

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Adoption of 3D printing by industry

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Convenience

Cost / economics

Environmental benefit / Regulation

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New materials, new industries

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Labour intensive industries

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High tech industries

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What you need to get out of this talk

• 3D printing is real: don’t deny it because it is being hyped up.

• Start using 3D printing today for what it can already realistically do for you.

• Research 3D printing and how your industry could be impacted.

• Embrace digital manufacturing and digital communities: don't get left out.

• Major changes will be coming very fast: make sure you see them coming.

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Thanks

Romain Kidd

romain@imakr.com

@romainkidd

07780 255 961