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Presentation at The Drum's 4 Minute Warning conference on 4th December in London.
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3D Printing And The New Age of DesignRomain Kidd, CMO, iMakr.com@RomainKidd - @iMakrStore
Who we are: the face of consumer 3D printing
• Founded in November 2012 by Sylvain Preumont.• Objective: to become the most recognised brand around consumer
3D printing.• Global ambitions, European focus (HQ in London).• Investing in projects operating in the 3D Printing sector (int. & ext.).
• Value-added reseller (before and after sale).• 30th April 2013: iMakr Store on Clerkenwell Road: world’s largest.• 1st May 2013: e-commerce platform at www.imakr.com.• Going mainstream: Selfridges.• Associated products (filament, parts, etc.) & services (training, rental,
Mini-You, Print On Demand, Print For Me, etc.).
• Free repository of designs validated as 3D printable.• Solving the problem of “what to print”.• Populated by users , tested by in-house designers.• White labelling opportunities.
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3D printing: technology
FDM
SLA
SLS04/12/2013 iMakr @ The Drum, 4 Minute Warning 3
3D printing: a short history
1960 1981 1987 1990 2000 2007 2010
First documented experience
First working
invention
3DSystems invents SLA
BMW orders its two first 3D printers
from EOS for DM 1m
First color 3D printer
under $40k
Up! sells for
$3,000
First commercial
multi-color 3D printer by Z-
Corp
2013
Stratesys buys
Makerbot for $500M+
First ABS FDM machine by
Stratasys
ReprapMakerbot
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3D printing: consumer materials
At home: PLA, ABS, but also Nylon, Laywood, PVA, etc.Toys, technical, education, fashion, interior design... (you name it, 3D Printing has it).
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3D printing: industrial materials
Ceramics, metals, glass, paper, living cells, etc.
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Get a design (1/3): CAD it yourself
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Get a design (2/3): 3D scan it
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Get a design (3/3): download it
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The product design process (before 3D printing)
1. Research2. Concept3. Design4. Development5. Specifications6. Prototype7. Testing8. Engineering9. Production04/12/2013
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Cost structure of the old design process
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Risk (or cost of failure)
Time(or cost)Research
Concept
Design
Specifications
Prototype
Engineering
Production
Testing
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The new design process
1. Have an idea.2. Iterate fast.
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Bob is a product designer
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… who sets off his 3D printer
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… and gets a v0 a few hours later
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Benefits
• Cost• Productivity• Collaborative
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Cost structure of the new design process
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Risk (or cost of failure)
Time(or cost)
Old design processNew design process with
desktop 3D printer
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If it makes sense for Ford…
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But that’s not all…
• Produce a working prototype with industrial 3D printers.
• You don’t even need to own a 3D printer!
• Produce as you sell: no stock, no risk.
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Revised cost structure of the new design process
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Risk (or cost of failure)
Time(or cost)
Old design processNew design process with
desktop 3D printer
New design process
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Remember when software was sold like this?
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Build, measure, learn… for your physical stuff
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This is an object
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Value will also be destroyed
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Future: impact on supply chain
… just don’t fantasize too much about manufacturing jobs coming back (need more evidence).
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What does it mean to be a brand in this scenario?
• Customization: what’s the right amount?• Sell more of less.• Interests & communities >> geographical
markets.• Print at home versus buy at the shop.
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Watch out: how long until this kid is a designer?
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The new age of design
1. As technological and technical barriers are removed more space for creativity.
2. Access to means of production everyone’s a designer.
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Future developments you should expect…soon
• New materials• Mixing material• Reduced cost• Simplicity
But…
• No general purpose 3D printer.
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Adoption of 3D printing by industry
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Convenience
Cost / economics
Environmental benefit / Regulation
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New materials, new industries
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Labour intensive industries
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High tech industries
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What you need to get out of this talk
• 3D printing is real: don’t deny it because it is being hyped up.
• Start using 3D printing today for what it can already realistically do for you.
• Research 3D printing and how your industry could be impacted.
• Embrace digital manufacturing and digital communities: don't get left out.
• Major changes will be coming very fast: make sure you see them coming.
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