3 Habits of Highly Effective Designers

3 HABITS OF HIGHLY EFFECTIVE DESIGNERS

How to make design part of your customer engagement strategy

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EXPERIENCE DESIGN

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Experience Design

Solution Architect

Interaction Designer

User Researcher

User Interface

Developer Visual

Designer

XD

You must run your project with

the team you actually have,

not the team you wish you had.

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Jakob Nielson, Nielsen Norman Group

#1 EMPATHISING WITH CUSTOMERS How to make design part of your customer engagement strategy

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THE CUSTOMER HYPOTHESIS

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PROTOTYPING PERSONAS

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HOW TO USE

¨ Audience segmentation

¨ Customer recruitment

¨ Executive alignment

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STRESSING USER NEEDS

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GOV.UK

#2 SOLVING PROBLEMS VISUALLY How to make design part of your customer engagement strategy

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MAKE COMPLEXITY VISIBLE

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CUSTOMER JOURNEY MAPPING

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Hidden complexity

HOW TO USE

¨ Mapping pain points

¨ Channels and dependencies

¨ Slicing scope

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#3 DESIGNING TOGETHER How to make design part of your customer engagement strategy

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EXPERIMENTS NEED IDEAS

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Generate lots of ideas Run experiments

Converge on best options

Lean UX Lean Enterprise

COLLABORATIVE SKETCHING

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Collaborative sketching

HOW TO USE

¨ Explaining ideas

¨ Prioritising features

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CANTEEN DESIGN CULTURE

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3 BEHAVIORS FOR EFFECTIVE ORGANISATIONS How to make design part of your customer engagement strategy

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CONFIDENCE

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CLARITY

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CONSISTENCY

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FURTHER READING

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THANK YOU Questions or comments:

Stuart Curran

Experience Designer @ ThoughtWorks scurran@thoughtworks.com