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The Future of Information Management 2011
8 Trends That Will Change the Way You Manage
Information
Jesse Wilkins, CRMSeptember 14, 2011
www.aiim.org
Jesse Wilkins, CRM• Director, Systems of Engagement, AIIM• Background in electronic records management,
email management, ECM, and social technologies• Director, ARMA International Board of Directors
(2007-2010)• Frequent industry speaker and author• AIIM ERM and E2.0 Expert Blogger• Instructor for AIIM Certificate Programs
Agenda1. Volume, volume, volume2. Content complexity3. Commodity computing4. Social is everything5. Mobile everywhere6. Consumer is king7. Everything old is new again
VOLUME, VOLUME, VOLUME
Volume, c. 2010
It’s only getting worse
Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko (Wired Magazine, 8/17/2010)
Emergence of “Big Data”• Petabytes the norm,
exabytes on the way• Structured and
unstructured• Often need to analyze in
or near real-time
CONTENT COMPLEXITY
Rate of technology innovation continues to increase
Content complexity
Content complexity
workflow compliancecontrolsecurityrecords
sharing collaboratingliking recommending following
Content complexity
workflow compliancecontrolsecurityrecords
sharing collaboratingliking recommending following
Complex technical environment
• Enterprise systems• Line of business systems• Departmental systems• Multiple content creation systems• Multiple content management systems• The cloud• Mobile devices• Personal mobile devices• And on, and on, and on….
COMMODITY COMPUTING
Basic content services
Interoperability – content model
Interoperability – security
Relatively cheap hardware
SOCIAL IS EVERYTHING
“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transactio
n
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipmen
t
Image Mgmt
PC
1992-2001
A document
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
???
2010-2015
???
???
???
Systems of Record
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transactio
n
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipmen
t
Image Mgmt
PC
1992-2001
A document
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
???
2010-2015
???
???
???
Systems of Record
Systems of Engagement
How do I embed social in everything?
How do I encourage
collaboration across the
organization?How do I mitigate information risk?
How do I automate core transactions?
What tools do individual teams need?
How do I store and find stuff?
Mancini’s Hierarchy of Information Needs
Optimized
Engaged
Effective
Efficient
Aware
Flexible
MOBILE EVERYWHERE
Emergence of powerful mobile devices
And always-on high-speed internet access
• Air cards• Wi-Fi• Smart phones with 3G/4G access
Mobile apps
And location-based services
“Working where you want, when you want, and being able to conduct real business.”blognation Canada
7. CONSUMER IS KING
Ease of use
Consumer-driven innovation
• Free/freemium services• App store downloads
Technology touches everyone.
Everyone carries technology
expectations into the workplace.
Why do I feel so powerful as a
consumer and so lame as an employee?
Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
Enterprise App Store
Source: Andrea R Baker
EVERYTHING OLD IS NEW AGAIN
Information management is evolving
Policies
•Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
The Need for Content Automation
Considered remedies:•87% Social Media Policy•86% Employ training•85% Capturing confidential data
•85% Data loss prevention
•84% Data management technology
•82% Archive sensitive info
Source: Symantec http://bit.ly/niAPxy
Controls
• Monitoring at the firewall
• Training is better than control
Systems of Record
Conclusion• It’s an interesting time to be in the industry
• These trends are not on the horizon – they are here now
• Organizations need our guidance
• We have to be ready to lead the information management discussions
For more informationJesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International
+1 (303) 574-0749 directjwilkins@aiim.org http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkins
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